Behind the scenes of a video production company in 2023

Video content is more important than ever for businesses and content creators looking to market themselves to the widest audience possible. Virtually all social media platforms now integrate some sort of video content, both short form and long form. 

Video production companies play a crucial role in crafting engaging and impactful videos for businesses, brands, and individuals. These Companies are at the forefront of the creative industry, leveraging cutting-edge technology and expertise to bring ideas to life through the art of video storytelling.

With video Production companies becoming a go-to service for both businesses and individuals, we at Media Borne thought it’d be best to give you an insight into what they’re all about before you splash the cash on your next project.

Media Borne is an award winning Newcastle based video production company that operates throughout the UK and Ireland. So, we like to think we know what we’re talking about… at least when it comes to video production anyway, writing snappy intros for blogs… not so much. 

What is a video production company? 

Before we get into what a video production company does, let’s quickly clear up what a video production company is. We know you know, but there’s no harm in a refresher! Generally speaking, a video production company is a business that offers comprehensive services related to the creation, filming, and editing of various types of videos.

These companies are equipped with skilled professionals, state-of-the-art equipment, and the technical know-how to transform ideas into visually captivating stories. From corporate videos to commercials, documentaries to social media content, a video production company’s expertise spans across diverse genres and industries. 

However, video Production Companies often offer an array of different services relating to marketing and content creation. Let’s take a closer look at what services video production companies can provide for you…

What does a video production company do?

Video production companies offer a wide range of services that cater to the diverse needs of their clients. These services encompass every stage of the video creation process and occasionally marketing the video content after its creation. Some of the key services provided by video production companies include:

Concept Development: Video production companies work closely with clients to understand their goals, target audience, and overall vision. They help conceptualise ideas and craft a compelling storyline that aligns with the client’s objectives.

Scriptwriting: Once the concept is finalised, the company’s skilled scriptwriters develop a script that outlines the narrative, dialogues, and scenes to be included in the video.

Filming and Production: This is the heart of a video production company’s work. Using advanced equipment and techniques, they capture high-quality footage, ensuring that every aspect of the shoot meets professional standards.

Editing and Post-Production: After filming, the company’s post-production team takes over. They carefully select the best shots, enhance visual effects, and synchronise audio to create a seamless and polished final product. Often, during the post-production process, the team will work closely with the client through small amends to finalise the video to the client’s specific taste and specifications.

Motion Graphics and Animation: Video production companies often incorporate motion graphics and animation to add creativity, visual appeal, and clarity to the video’s content.

Voiceover and Sound Design: To enhance the storytelling experience, video production companies provide voiceover services and sound design to complement the visuals and create an immersive experience for the audience.

Colour Grading: Colour grading is a crucial step in video production that enhances the overall mood and aesthetic appeal of the video by adjusting colour tones and contrasts.

Distribution and Marketing: Some video production companies also assist in distributing the final video across various platforms and optimising it for digital marketing campaigns. This can include creating a specific video marketing strategy for businesses or individuals to get the very best out of the video project. 

Types of videos created by video production companies 

Video production companies cater to a wide array of industries and clients, producing videos for diverse purposes. These videos can include the likes of: 

Corporate Videos: Companies rely on video production companies to create corporate videos for promotional purposes, company overviews, employee training, and communication with stakeholders.

Promotional Videos: Video production companies excel in producing engaging commercials for television, online platforms, and social media, enabling brands to reach a broader audience.

Live Streaming / Event Coverage: Whether it’s a conference, seminar, or product launch, video production companies capture the essence of events, ensuring the moments are preserved for future use. They can also live-stream events across various platforms and facilitate successful hybrid events. 

Documentary Films: Video production companies collaborate with filmmakers to produce impactful documentary films, shedding light on important social, cultural, or environmental issues.

Social Media Content: With the rise of social media, video production companies help brands create short and shareable content, such as explainer videos, product showcases, and testimonials.

Roles within a video production company 

A video production company comprises a talented and diverse team of professionals, each playing a crucial role in the video creation process. Here are some key roles commonly found within a video production team.

Director: The director is the visionary leader of the team, responsible for translating the script and concept into a visually compelling and coherent video. They guide the actors and crew to ensure the artistic vision is realised. 

Producer: The producer oversees the entire production process, from budgeting and scheduling to coordinating logistics and resources. They ensure the project stays on track and within the allocated budget.

Cinematographer/Director of Photography (DoP): The cinematographer, also known as the director of photography, is in charge of capturing the video’s visual elements. They select the camera angles, lighting, and composition to create the desired atmosphere.

Camera Operators: Camera operators are skilled in handling cameras and are responsible for capturing the footage as directed by the cinematographer and director.

Gaffer and Grips: The gaffer is in charge of lighting, ensuring the right mood and ambiance are achieved on set. Grips assist the gaffer in setting up and operating various equipment, such as rigs, dollies, and stabilisers.

Sound Engineer: The sound engineer ensures high-quality audio recording during filming. They handle microphone placement, monitor sound levels, and address any sound-related challenges.

Editors: The post-production team consists of editors who work diligently to piece together the footage, apply transitions, add visual effects, and synchronise audio to create a cohesive video.

Motion Graphics and Animation Artists: These specialists add animated elements and motion graphics to the video, enhancing visual appeal and conveying information in an engaging manner.

Voiceover Artists: Voiceover artists lend their voices to narrate the video and provide information or convey emotions without appearing on-screen.

How video production companies are adapting for the future

The world of video production is constantly evolving, driven by technological advancements and changing audience preferences. As we peer into the future, several trends and innovations are shaping the landscape of video production companies: 

Virtual and Augmented Reality (VR/AR): Video production is no longer confined to traditional screens. VR and AR technologies are opening up new avenues for immersive storytelling and interactive experiences.

360-Degree Video: 360-degree videos offer viewers a panoramic perspective, enabling them to explore a scene from all angles. This innovative approach adds depth and engagement to storytelling.

AI and Automation: Artificial intelligence is being integrated into various aspects of video production, from automated editing to enhancing post-production processes.

Personalisation: As data analytics become more sophisticated, video production companies are tailoring content to individual viewers, delivering personalised experiences that resonate on a deeper level.

Is it time you invested in a video production company?

Whether you’re aiming to launch a new product, tell your brand’s story, up your game as a content creator or engage your audience on social media, partnering with a video production company can really take your efforts to the next level. These professionals bring a wealth of experience, creativity, and technical prowess to the table, ensuring that your vision is translated into captivating visuals.

From conceptualisation to execution, video production companies offer a seamless process that takes the weight off your shoulders. By enlisting their services, you gain access to a dedicated team that is well-versed in the art and science of videography. They leverage the latest equipment, techniques, and trends to produce content that captures attention and drives meaningful engagement. 

In the case of Media Borne, and many other video production companies, we become an extension of your marketing and content creation team, working closely with you or your current team on a regular basis via retainer agreements. In our opinion, these are the best and most effective way to engage video production companies.

If you’d like to find out more about the video production business or process, or what a video production company can do for you or your business, then don’t hesitate to get in touch today for a chat!