Video Production Company Spotlight: A24

At Media Borne we love looking at other video Production companies and brands around the world that are making an impact through film, TV and marketing. It’s inspiring to see how different video production companies and brands take on the challenge of getting their name out there.

One such video production company has taken the world by storm in recent years through incredible marketing and branding strategies. They’ve managed to make turn their company into a super trendy brand, so much so that just having their name associated with a film gets people flooding into theatres. We’re of course talking about A24. 

In this article, we delve into the world of A24, exploring their background, achievements, and the reasons behind their meteoric success and cult-like brand. Join us as we uncover the story behind A24 and discover why they have become a leading force in the world of video production.

Who are A24?

Established in 2012, A24 has quickly become a driving force in the video production and film industry, known for their commitment to producing boundary-pushing films and videos. With their headquarters in New York City, A24 has managed to captivate US cinema goers with huge blockbusters like ‘Everything Everywhere All At Once’ and more art-house style flicks like ‘The Lighthouse’.

At the core of A24’s success is its unwavering commitment to creative storytelling and pushing boundaries. A24 strives to produce captivating and authentic content that resonates with audiences both on a deep emotional level and on a high-concept art driven level. In a nutshell, their mission is to challenge traditional norms and captivate viewers through compelling narratives and visually stunning productions (with lots of sweet neon lighting!).

A24 values originality, artistic integrity, and fostering creative collaborations. They aim to provide a platform for diverse voices and perspectives, supporting both established and emerging talent in the industry. By nurturing creativity and embracing risk-taking, A24 has consistently delivered groundbreaking and award-winning projects.

What does A24 stand for?

It’s not as interesting as you might think… the name “A24” was inspired by the Italian A24 motorway founder Daniel Katz was driving on when he decided to create the company. That’s it… sorry it wasn’t the profound answer you might have been looking for!

Why is A24 so good at producing interesting movies and video content? 

A24 has earned a reputation for producing remarkable and impactful films that have left a lasting impression on audiences and critics alike. A24 films tend to combine both visually stylish shots and very ‘out-there’ story concepts. Here’s three of our favourite A24 films that really encapsulate what they’re all about as a video production company. 

Moonlight (2016): This thought-provoking film tackled discovering your own sexuality with a fresh and innovative perspective. It garnered critical acclaim for its powerful performances and compelling storytelling, resonating with audiences on a profound level. It’s got the signature ‘A24’ neon-lit style and focuses on a deeply human story that’s incredibly relatable on an emotional level even if you’ve never directly shared the experiences of the lead character. It’s this engaging content, stand out colour grading and inspiring storytelling that A24’s production team are known for when it comes to dramas.

Midsommar (2019): A24’s Midsommar challenged conventional horror storytelling norms by having the whole movie set in the daylight and staying well away from any cheap jump scares. Director Ari Aster dumped the 21st century horror handbook in the bin with this one, relying solely on building tension and fear through disorientation over any James Wan style screams. It was incredibly effective and did a great job, alongside Hereditary (2018), of setting the groundwork for what you can expect from an A24 horror movie.

Uncut Gems (2019): Uncut Gems is probably the closest you’ll ever get to a true A24 ‘blockbuster’. Featuring A-lister Adam Sandler, this character piece stood out with its frantic pacing and mesmerising cinematography that told the gripping story of a shady New York jewellery dealer. 

A24 – More than a video production company

Most video production companies haven’t build a brand strong enough that they can sell t-shirts, jackets, socks, mugs and everything in between with their logo on – but A24 isn’t most video production companies. 

Through marketing their brand much in the same way as a high-end streetwear company, A24 have managed to turn themselves into a brand outside of just their movies. People aren’t just fans of their films, they’re fans of their whole ethos and hipster aesthetic. That’s why they run limited edition t-shirts on their site to promote movies and collaborate with established streetwear brands to tap into that ‘uber-cool’ demographic. 

Every time these products sell out because people want to be seen with the A24 logo on them. They’ve become a brand with a cult-like following, it’s cool to like A24 movies because they’re previewed as different, as arty, as maybe ‘higher brow’ than your average Hollywood production company. 

Whatever you think of their movies, you can’t deny their genius in turning a video production company into a boutique clothing and merch brand. 

What can your business learn from the A24 approach to video production marketing?

The main takeaway from this is without doubt think outside of the box. A24 are primarily a video production company. They don’t even make the majority of their movies, the hand-select the ones they want to produce because it fits their brand. It’s a unique production process that allows them to pick and choose projects that’ll further solidify their brand identity. Once you’ve nailed what your brand is all about, you can expand that brand. 

So, you’re a bakery for example, you primarily sell cakes. You know your customers tend to be trendy students. Why not start a line of branded caps or hoodies. Once you know your brand and you know your target market, you can be as creative with your brand as you like.

Speaking of being creative with your brand…

We’re Media Borne by the way, an award winning full service creative agency and video production company based in Newcastle Upon Tyne and operating throughout the UK. The best videos only work within the best marketing strategies and as a video production agency we look to provide both – video production services and video marketing.

If you’re in need of creative video production and digital marketing for your business, we can help you out! 

We specialise in high quality corporate video production, film production, promotional videos, content production, post production, live streaming, motion graphics, brand video, explainer videos, training videos and more of the best video production a company can offer!

Get in touch today!