Introduction 

BookMyShow is India’s leading online entertainment ticketing platform, offering tickets to movies, plays, concerts, sports events, and more. It was founded in 2007 by Ashish Hemrajani and Parikshit Khetrapal, and has since grown to become one of the most popular entertainment websites in India.

BookMyShow has had a significant impact on the Indian entertainment industry. It has made it easier and more convenient for people to book tickets to their favorite events. It has also helped to promote new and upcoming events.

In addition, BookMyShow has played a key role in the growth of online entertainment in India. It has helped to educate people about the benefits of online ticket booking and has made it more accessible to a wider range of people. BookMyShow is your gateway to entertainment. It’s the best way to discover new events, connect with other fans, and create unforgettable memories.

Top 3 BookMyShow Advertising Facts

• The average monthly downloads of the BookMyShow in India is 4.4 Million. (Sept 2023 data)

App performance of BookMyShow, Source: Similarweb

• The Monthly Active Users of BookMyShow in India are  11.35 Million and the average session duration is  2.35 minutes. The Daily active users of the app are 1.481 Million. (Data from Sept 2022 to Sept 2023)

   Engagement of BookMyShow, Source: Similarweb

• The user demographics (India) of the app are  17.1%  Female and  82.9% Male, with the highest age group being 25-34 years old (48%) followed by 18-24 years old (28%). (Data from Sept 2022 to Sept 2023).

App demographics of BookMyShow, Source: Similarweb

Top BookMyShow Ad Options

Introducing a range of innovative ad options for businesses looking to make an impact on the BookMyShow mobile app. 

CLICKABLE CPM PROPERTIES:

Home Page Carousel:

Audience Targeting: Target ads based on user preferences and history.

Long Press Hold: Engage users with an interactive long press feature.

Viewport-Based Impressions: Ensure your ad is viewed with viewport specific metrics.

Clutter Free: Less is more! Our clean design ensures your ad stands out.

Home Page Hero (Image):

New Property: An exclusive space for your ad to shine.

Audience Targeting: Make every ad hit the right mark.

Viewport-Based Impressions: Get accurate data on ad views.

Multiple Story Timeline: Narrate a story over multiple ad slots.

Home Page Hero (Video):

New Property: A fresh and dynamic space for ads.

Audience Targeting: Precision targeting for maximum engagement.

Video Compatible: Showcase dynamic video content.

Viewport-Based Impressions: Understand user engagement levels.

Multiple Story Timeline: Create a cohesive narrative across ads.

Home Page Slug (2nd Scroll):

New Property: Diversify ad spaces for maximum exposure.

Audience Targeting: Ensure the right audience sees your ad.

Viewport-Based Impressions: Track genuine ad engagements.

Clutter Free: Minimize distractions and maximize attention.

Movie Listing Page Carousel:

New Property: A distinct platform for movie aficionados.

Audience Targeting: Precision targeting to movie lovers.

Long Press Hold: Engage deeper with long press interactions.

Viewport-Based Impressions: Quantify actual views.

Clutter Free: Keep user attention undivided.

Movie Synopsis Page (2nd Scroll):

Audience Targeting: Deliver ads to the most relevant users.

Viewport Based Impressions: Count genuine engagements.

Clutter Free: Prioritize content over chaos.

NON-CLICKABLE CPD PROPERTIES:

Home Page Slug (1st Scroll):

Audience Targeting: Refine your ad’s audience for better engagement.

Viewport Based Impressions: Measure genuine ad views.

Clutter Free: Streamlined design for improved user experience.

Movie Synopsis Page (1st Scroll):

MOVIE SYNOPSIS PAGE (1st SCROLL)

Audience Targeting: Deliver content that resonates.

Viewport Based Impressions: Only count the views that matter.

Clutter Free: Maintain user focus with a clean layout.

MOVIE SHOWTIME PAGE

Audience Targeting: Reach out to users ready to book.

Viewport-Based Impressions: Understand user interactions.

Clutter Free: A simplified design for a straightforward message.

Dive into the world of Mobile-Web and choose the perfect ad slot to reach your target audience effectively.

CLICKABLE CPM PROPERTY

1. HOME PAGE CAROUSEL 

Audience Targeting: Connect with the right crowd tailored for your campaign.

Long Press Hold: Engage your audience with an immersive long press hold feature.

Viewport based Impressions: Only pay when your ad is in the user’s view, ensuring genuine engagement.

Clutter Free: Showcase your brand without distractions, providing a seamless experience for the audience.

2. HOME PAGE HERO (Image) 

Audience Targeting: Customized display to reach your target group.

Viewport based Impressions: Quality over quantity, pay only for genuine views.

Multiple Story Timeline: Narrate a sequence or a story through multiple slides to keep the audience hooked.

3. HOME PAGE HERO MAGAZINE 

Audience Targeting: Precision targeting for precision results.

Video Compatible: Bring your ad to life with motion. A picture speaks a thousand words, but a video? Even more.

Viewport-based Impressions: Optimize your spends with impression-based payments.

Multiple Story Timeline: A dynamic way to engage and narrate your brand’s story.

4. HOME PAGE SLUG 

Audience Targeting: Advertise to the exact audience segment you desire.

Viewport based Impressions: A cost-effective way to make sure your ad is always center stage.

Clutter Free: A minimalistic design for maximum impact.

5. MOVIE LISTING PAGE CAROUSEL 

Audience Targeting: Direct your campaign to movie buffs and enthusiasts.

Long Press Hold: Add depth to your campaign with the long press hold engagement.

Viewport based Impressions: Real views, real results.

Clutter Free: Clean and concise displays for a better user experience.

6. MOVIE SYNOPSIS PAGE 

Audience Targeting: Engage with users who are keen on movie details and insights.

Viewport based Impressions: Ensure your ad is truly seen and not just scrolled past.

Clutter Free: Enhance user experience with a neat and distraction-free ad display.

Top preferred targeting options on BookMyShow

Understanding your audience is the key to effective marketing, and BookMyShow offers an array of options to help you pinpoint the ideal target. Here’s an in-depth look at how you can leverage BookMyShow’s targeting options:

A. General Audiences

1. Geography: Cater to audiences based on specific regions, states, cities, or even zip codes. Perfect for tailoring content that’s location-relevant or when hosting location-specific events.

2. Operating System: Whether iOS, Android, Windows, or any other, know which system your potential audiences are using. This helps ensure that your campaigns are optimized for the right user experience.

3. Device: Device targeting lets you reach users based on the device they use, be it mobile phones, tablets, or desktops. Tailor your message to fit the device for optimal display.

4. Mobile Carrier: Understand and target users based on their network service providers. It can be a useful tool, especially when running carrier-specific offers.

5. Mobile Manufacturer: Pinpoint users who are on particular mobile brands. If you know they’re using a high-end phone, perhaps they’d be interested in premium offerings?

6. Browser Language: Target audiences based on the language setting of their browsers. A must-have for multilingual campaigns.

B. Premium Audiences (Exclusively on BMS)

1. Transactor/Browser: Delve deeper with options like:

Movies: Know who’s booking or browsing the latest flicks.

Events: Target those looking up exhibitions, fests, and more.

Plays: For the theatre lovers out there.

Sports: Cater to the sports enthusiasts.

Concerts: Connect with music lovers and concert-goers.

2. Psychographic: Understand more than just surface-level metrics. Dive into:

Spending Habits: Does your audience splurge or save?

Lifestyle: Luxury lovers or minimalistic minds?

Payment Methods: Credit, debit, or digital wallets?

3. Interest Group: This is where it gets even more interesting. Segment audiences based on:

Genre: Romance, thriller, drama, and more.

Format: Movies, documentaries, short films.

Language: English, Spanish, Mandarin, or regional.

Artist/Actors: Fans of specific artists or actors can be your prime audience.

Venue: For those who have a preference in venue or location.

Top reasons to go for BookMyShow advertising

• With 11.35 Million monthly active users worldwide, BookMyShow App offers advertisers a massive audience to tap into. By advertising on BookMyShow, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.

• BookMyShow attracts a diverse range of advertisers from industries like Music, Arts & Entertainment, Sports, and Events, this allows brands to promote their products and services to a wide array of audiences. Additionally, with an average session duration of approximately  2.35 minutes, your advertising campaign can significantly enhance its reach and impact.

• With over 100 million users, BookMyShow stands as one of India’s premier online entertainment hubs, offering brands unparalleled reach and visibility. It boasts precision targeting capabilities, allowing businesses to connect directly with specific demographics, thereby increasing campaign effectiveness. Advertisers have access to a variety of formats, from video to native ads, offering creative freedom to craft compelling messages.

Top 3 brand categories that should consider BookMyShow advertising

• E-commerce 
• OTT
• BFSI

Top 3 cities that prefer BookMyShow advertising

• Mumbai 
• Bengaluru
• Chennai

Average CTR

The Average CTR for BookMyShow ads is 0.3%

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