The World Cup isn’t just about breathtaking sixers and nail-biting matches; it’s also a goldmine of advertising opportunities for brands looking to make a global impact. With billions of passionate fans glued to their screens, this sporting extravaganza transcends borders and united nations under the banner of the beautiful game. 

For brands, it’s a chance to score big by aligning themselves with the passion and fervor of Cricket fans worldwide. Whether it’s cleverly timed commercials, catchy jingles, or heartwarming stories, the World Cup offers a platform like no other to connect with a massive and engaged audience. 

It’s not just about selling products; it’s about becoming a part of a cultural phenomenon that leaves a lasting imprint in the hearts and minds of fans. So, when the World Cup fever kicks in, brands lace up their boots and hit the advertising pitch, hoping to create moments that fans will cheer for long after the final whistle.

The 2023 ICC Men’s Cricket World Cup, set to begin on October 5, 2023, in India, boasts an impressive lineup of sponsors and partners eager to align their brands with this prestigious event. Here’s an overview of the cricket world cup sponsorship:

Official Partners

MRF Tyres

A longstanding partnership with MRF Tyres, serving as the official automotive partner, continues to thrive, ensuring the ICC’s events enjoy robust support.

Booking.com

Since March 2019, Booking.com has been the exclusive accommodation and attractions booking partner for all Icc Events, offering unique experiences to cricket fans.

Mastercard

Mastercard, the global partner for the 2023 ICC Cricket World Cup, provides exclusive benefits to cardholders, including early ticket access and interactions with cricket legends.

Aramco

Partnering with the ICC in October 2022, Aramco sponsors major ICC events and presents the ICC Player of the Match awards.

Emirates 

A long-standing association with Emirates continues, with the airline sponsoring the Elite Panel of ICC Umpires and Match Referees, ensuring the highest standards in officiating.

Bira91

As an official sponsor, Bira91’s partnership with ICC extends across various global tournaments, integrating its branding across platforms and in-venue activations.

Polycab 

An Official Partner for all major ICC events in 2023, Polycab’s sponsorship encompasses the ICC Women’s T20 World Cup, ICC World Test Championship Final, and the ICC Men’s Cricket World Cup.

Coca-Cola (Thums Up) 

Coca-Cola, in partnership with the ICC through 2024, also brings its famous Indian cola brand, Thums Up, as the official non-alcoholic partner of the tournament.

Upstox 

The online investment company, Upstox, extends its partnership with the ICC, solidifying its role as an official partner of the world cricket-governing body.

Nissan 

In a global partnership until 2023, Nissan sponsors a range of ICC international tournaments, strengthening its engagement with cricket enthusiasts.

Nium

Nium, the official fintech infrastructure partner, collaborates with the ICC to highlight the role of fintech in facilitating global money movement during ICC events.

Oppo

Oppo continues its partnership, serving as the official Mobile Handset and Headset partner for the ICC and its associated events.

DP World 

DP World, the official global logistics partner, supports the ICC’s “Criiio Cricket Programme,” aiming to bring cricket to all corners of the world and promote its positive societal impact.

Royal Stag 

Royal Stag’s comprehensive presence across all global ICC tournaments as an official partner ensures its brand visibility during key cricketing events.

Dream11 

Dream11’s exclusive worldwide partnership with the ICC, running until 2023, enables cricket fans to participate in fantasy cricket and integrates its branding across ICC events.

Jacob’s Creek 

As the official wine partner, Jacob’s Creek partners with the ICC, enhancing the cricketing experience with fine wine.

FanCraze

FanCraze, in partnership with the ICC, offers cricket NFTs capturing memorable moments in international cricket.

TYKA 

TYKA serves as the Official Apparel Supplier for major ICC events, providing uniforms for match officials and tournament staff.

Social Responsibility:

The “Cricket for Good” program, a global community outreach initiative by the ICC in collaboration with UNICEF, aims to improve the lives of children and families worldwide by leveraging the power of cricket.

Broadcast Partner:

Star Sports, a prominent sports broadcasting network, holds the global broadcasting rights for ICC events from 2015 to 2023, ensuring extensive coverage across platforms.

These partnerships and sponsorships underscore the enduring appeal and global reach of cricket, bringing together brands, fans, and the spirit of the game on the grand stage of the 2023 ICC Men’s Cricket World Cup.

Cricket World Cup Ads

ICC World Cup ads are like the dazzling dribbles and jaw-dropping goals of the tournament itself—captivating, creative, and full of surprises. Advertisers pull out all the stops during this global spectacle, crafting campaigns that resonate with the passion and unity of football fans around the world. These ads are mini-masterpieces, blending storytelling, humor, and heart to leave a lasting impression.

ICC World Cup 2023 Advertising Cost

The Media Ant is a top-tier sports marketing agency, specializing in crafting tailored campaigns to connect businesses with their target audience. We excel in combining traditional strategies with digital efforts to maximize brand exposure and engagement. With The Media Ant, clients benefit from a comprehensive approach to sports marketing that drives results and complements their online. 

To discover the precise  World Cup advertising costs, we invite you to explore our website. There, you’ll find detailed information on the various advertising packages and opportunities available for this global sporting event. Whether you’re interested in TV commercials, digital marketing, or on-ground activations, our website provides a comprehensive breakdown of the costs, allowing you to tailor your advertising strategy to sports ad. 

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