YourStory, headquartered in Bengaluru, is India’s premier media platform for startups and entrepreneurs. Founded in 2008 by Shradha Sharma, it boasts a reach of over 100 million, having published 50,000+ Stories on Indian innovators. Globally recognized, with features in The New York Times and Forbes.
YourStory not only curates content but also bridges the entrepreneurial community through 50+ annual events. Recent milestones include acquiring Pixtory in 2022 and launching the YourStory Creators Summit in 2023, further solidifying its commitment to fostering India’s entrepreneurial spirit. Amidst challenges, it remains a beacon for innovation and entrepreneurship in India.
Top 3 YourStory Advertising Facts
- The Monthly Active Users of YourStory in India are 2.58 Million and the average session duration is 1.51 minutes. (Data from Sept 2022 to Sept 2023).
Engagement of YourStory, Source: Similarweb
- The user demographics (India) of the app are 33.25% Female and 66.75% Male, with the highest age group being 25-34 years old (37.71%) followed by 18-24 years old (20.34%). (Data from Sept 2022 to Sept 2023).
App demographics of YourStory, Source: Similarweb
- The device distribution percentage in India is Desktop (18.54%) and Mobile (81.45%). (Sept 2022- Sept 2023 data).
App performance of YourStory, Source: Similarweb
Top YourStory Ad Options
1. Text Stories
YourStory collaborates with some of the world’s most renowned brands, enhancing their visibility and engagement with a tech-savvy audience. Their text stories offer:
Brand Stories: Tailored narratives that highlight a brand’s journey, values, and vision.
Thought Leadership: Articles that position individuals or companies as authorities in their respective fields.
Customer Success Stories: Showcasing testimonials and experiences of satisfied customers to build trust.
2. Video Stories
With in-house video production capabilities, YourStory offers:
Brand Promotion Videos: High-quality videos that showcase a brand’s products, services, or values.
Facebook Live Interactions: Real-time engagement with audiences, answering queries, and showcasing behind-the-scenes content.
Customer Testimonials: Video testimonials that offer a genuine perspective from satisfied customers.
3. Digital Display Ads
YourStory’s digital display ads are designed to capture attention and drive action:
Digital Banner Ads: Visually appealing ads placed strategically across the platform.
Traffic/Redirect: Ads that drive users to a specific webpage or platform.
Call to Action: Ads designed to prompt immediate response or action from the viewer.
Customer Acquisition: Targeted ads aimed at expanding the customer base.
4. Brand Solutions
YourStory functions as an extended arm of brands, offering:
Brand Amplification: Boosting brand presence across multiple channels.
Carving Customer Mindshare: Creating memorable brand experiences for customers.
Contests and Challenges: Engaging users through interactive competitions.
5. Accelerator Solutions
YourStory collaborates with corporates and government bodies, offering:
Synergistic View: Aligning startups with corporate goals for mutual growth.
Product Relevance: Ensuring startups offer products/services that align with market needs.
Technology Focus: Prioritizing startups that leverage cutting-edge technologies.
6. Virtual Engagements
YourStory’s expertise in event execution extends to the virtual realm:
Curated Partner Events and Interactions: Tailored events with handpicked attendees to meet specific objectives.
Workshops and Hackathons: Interactive sessions that foster learning and innovation.
Demo Days: Showcasing products or services to a targeted audience.
Top preferred targeting options on YourStory
Stories
Stories are the backbone of YourStory. They provide a platform for entrepreneurs, startups, and businesses to share their journeys, challenges, successes, and insights.
Benefits:
- A well-narrated story can captivate the audience, making them more likely to engage with the content.
- Sharing authentic stories helps in building trust and establishing a brand’s credibility.
- Regularly updated stories with relevant keywords can improve search engine rankings.
Videos
Videos are a dynamic way to convey information. They can be used for tutorials, interviews, product launches, and more.
Benefits:
- Videos often have higher engagement rates compared to text-based content.
- They can be used across various platforms, including social media, websites, and email campaigns.
- Visual content is easier to remember, leading to better brand recall.
Microsites
Microsites are small, focused websites dedicated to a specific topic or campaign. They are separate from a company’s main website and serve a specific purpose.
Benefits:
- Allows businesses to focus on a particular product, event, or campaign.
- Easier to experiment with design and content without affecting the main website.
- Track user behavior specifically for the campaign or product being promoted.
Content Curation
Content curation involves gathering and presenting content relevant to a specific topic or interest. It’s about finding, organizing, and sharing the best content available.
Benefits:
- By sharing high-quality content from various sources, brands can position themselves as industry experts.
- Instead of creating content from scratch, curating allows brands to provide value in less time.
- Sharing diverse content can cater to different audience preferences, leading to higher engagement.
Top reasons to go for YourStory advertising
- With 2.583 Million monthly active users worldwide, YourStory offers advertisers a massive audience to tap into. By advertising on YourStory, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.
- YourStory attracts a diverse range of advertisers from industries like News & Media Publishers, Computer Electronics, and Technology and this allows brands to promote their products and services to a wide array of audiences. Additionally, with an average session duration of approximately 1.51 minutes, your advertising campaign can significantly enhance its reach and impact
Top 3 brand categories that should consider YourStory advertising
- E-Commerce
- Telecommunications Sector
- FMCG
Top 3 cities that prefer YourStory advertising
- Mumbai
- Bangalore
- Delhi
Average CTR
The Average CTR for YourStory ads is 0.2%
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