MX Player, a titan in the realm of video streaming and on-demand content, has carved a significant niche for itself in the digital world. Originating from India and developed by MX Media, this platform has grown exponentially since its inception in 2011, amassing a staggering user base of over 280 million worldwide.

Initially launched as a video player with unique features such as subtitle support and offline viewing capabilities, MX Player has evolved into a comprehensive streaming platform, boasting a vast library of over 150,000 hours of content in 11 languages. This evolution was catalyzed by Times Internet’s strategic acquisition of a majority stake in 2018, followed by a substantial investment led by Chinese conglomerate Tencent in 2019.

MX Player’s reach extends beyond India, with its OTT service making waves in selected international markets including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh, and Nepal. In addition to its primary streaming service, MX Player made a successful foray into the short video segment with the launch of MX TakaTak in 2020, which has since grown to over 100 million active users and is set to merge with ShareChat’s Moj to create India’s largest short video platform.

Top 3 MX Player Advertising Facts

• The average monthly downloads of the MX Player in India is 16.5 Million. (June 2023 data)

App performance of MX Player App, Source: Similarweb

• The Monthly Active Users of MX Player in India are 97.50  Million and the average session duration is 13.49 minutes. The Daily active users of the app are 28.26 Million. (Data from July 2022 to June 2023)

Engagement of MX Player App, Source: Similarweb

• The user demographics (India) of the app are 10.6%  Female and 89.4% Male, with the highest age group being 25-34 years old (42%) followed by 18-24 years old (36%). (Data from July 2022 to June 2023).

App demographics of MX Player App, Source: Similarweb

Top MX Player Ad Options

Video Ads: 

Video ads are a compelling way to engage your Audience on MX Player. Here’s a closer look at the different types:

• Video Pre-Roll Ads: These ads play before the main content starts, capturing the viewer’s attention when it’s at its peak. They’re a great way to introduce your brand or product to viewers.

Video Pre-Roll Ads, Source: MX Player

• Video Mid-Roll Ads: These ads are strategically placed within the content, ensuring that viewers are already engaged and invested when the ad appears. They can be a powerful tool for reinforcing your message or introducing new information.

Video Mid-Roll Ads, Source: MX Player

• Video Companion Ads: These ads play alongside the main video, offering additional information or related content. They can help to reinforce your message and keep your brand at the forefront of the viewer’s mind.

Video Companion Ads, Source: MX Player

• Rewarded Video Ads: These ads offer viewers something in return for watching, such as premium content or in-app rewards. This can increase viewer engagement and make them more likely to pay attention to your ad.

Rewarded Video Ads, Source: MX Player

Display Ads

Display ads on MX Player come in a variety of formats, each with its own unique benefits:

• Native Ads: These ads, which include Carousel, Banner, Big Rectangle, and Pause Block options, are designed to blend in with the platform’s content, creating a more seamless and less intrusive advertising experience.

Native Ads, Source: MX Player

• In-App Interstitial: These full-screen ads appear at natural transition points, such as between activities or during pauses in gameplay, capturing the user’s full attention.

In-App Interstitial, Source: MX Player

• Local Tab: This option allows you to target local audiences with native and display banners, making your advertising more relevant and personalized.

Local Tab, Source: MX Player

Audio Ads

Audio ads on MX Player offer a unique way to reach your audience:

• Audio Pre-Roll Ads: These ads play before the main content, providing an opportunity to capture the listener’s attention and introduce your message.

Audio Pre-Roll Ads, Source: MX Player

• Audio Mid-Roll Ads: These ads play during the content, reaching listeners while they’re engaged and receptive.

Audio Mid-Roll Ads, Source: MX Player

Content Solutions

MX Player offers innovative content solutions that go beyond traditional advertising:

• Content Hosting: By hosting your content directly on MX Player, you can reach a wider audience and provide a seamless viewing experience.

Content Hosting, Source: MX Player

• Live Streaming: Engage with your audience in real time, creating a sense of community and immediacy.

Live Streaming, Source: MX Player

• Entertainment Commerce Shoppable Ads: These ads allow users to shop directly from the ad, creating a seamless shopping experience and making it easier for users to make a purchase.

Entertainment Commerce Shoppable Ads, Source: MX Player

Innovative and Rich Media Solutions

For those looking to push the boundaries of traditional advertising, MX Player offers a range of innovative and rich media solutions:

• Product Gallery Ads: Showcase your products in a visually appealing gallery format, allowing users to browse and discover your products in a more engaging way.

Product Gallery Ads, Source: MX Player

• Two-in-One Ads: These ads combine the power of banner and video ads, creating a more dynamic and engaging advertising experience.

Two-in-One Ads, Source: MX Player

• Animated Playable Ads: These ads allow users to interact with the ad, increasing engagement and making your ad more memorable.

Animated Playable Ads, Source: MX Player

• User Interactive Ads: These ads offer an engaging way to showcase a variety of products, allowing users to interact with your ad and discover more about what you offer.

User Interactive Ads, Source: MX Player

• Countdown Timer: This feature can build anticipation for a sale announcement or product launch, creating a sense of urgency and excitement.

Countdown Timer, Source: MX Player

• 3D Cube: This unique ad format can drive intrigue, recall, and resonance, making your ad stand out and be more memorable.

3D Cube, Source: MX Player

• Slider with Fixed Footer – Auto Scroll: This ad format keeps your ad visible as users scroll through content, increasing the chances that they’ll engage with your ad.

Slider with Fixed Footer- Auto Scroll, Source: MX Player

• Mobile Image Carousel – Manual Scroll: This ad format allows users to manually scroll through a series of images. It’s a great way to showcase a range of products or features, giving users the control to browse at their own pace.

Mobile Image Carousel- Manual Scroll, Source: MX Player

Top preferred targeting options on MX Player

• Smart Targeting Option: 

MX Player’s Smart Targeting option is a marketer’s dream come true. It allows you to leverage highly relevant, targetable audience cohorts to contextually tell your story and drive results. This means you can find precise targeting options across various demographics, making your campaigns more effective and impactful.

• Demographics & Geography:

MX Player takes demographic and geographic targeting to a whole new level. Whether you want to target by age, gender, location (be it metro, non-metro, or specific city regions), language, or even device price, MX Player has got you covered. This granular level of targeting ensures your message reaches the right audience at the right time.

• Interest-Based and Affluence :

MX Player goes beyond the basics with its Interest-Based and Affluence targeting. You can reach precise cohorts like shopaholics, auto enthusiasts, health and fitness enthusiasts, fashionistas, and more. This means your ads will be shown to users who are most likely to be interested in your products or services, increasing the chances of conversion.

• Content Affinity : 

MX Player’s Content Affinity feature allows you to reach audiences who consume content of a specific genre. This implies a higher probability that a user will interact with content from that genre in the future too. It’s a future-forward approach that ensures your ads are not just seen, but also engaged with.

Top reasons to go for MX Player advertising

1. With  97.50 Million monthly active users worldwide, MX Player App offers advertisers a massive audience to tap into. By advertising on MX Player, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.

2. MX Player attracts a diverse range of advertisers from industries like Music, Arts & Entertainment, Streaming, and Online TV and this allows brands to promote their products and services to a wide array of audiences. Additionally, with an average session duration of approximately 13.49 minutes, your advertising campaign can significantly enhance its reach and impact.

Top 3 brand categories that should consider MX Player advertising

• BFSI 
• Consumer Durables
• Retail Industry 

Top 3 cities that prefer MX Player advertising

• Delhi 
• Mumbai
• Bangalore

Average CTR

The Average CTR for MX Player ads is 0.2%

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