Zee5 is one of the prime OTT platforms in the country and they are launching a new segment in Ads which is known as Pause ads. Pause Ads are a type of advertisement which is played when a co… Read More
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manish kalra
A blog that contains articles and guides for advertising across various verticals- Television advertising, Radio advertising, Digital advertising, Print advertising, Outdoor advertising, Cinema advertising
Advertisement is one of the critical tools for organizations in their business management and implementation process. It makes the relationship between buyers and sellers more amicable and a… Read More
What is Programmatic Advertising?
Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding… Read More
Kolkata, the cultural capital of India, boasts a vibrant and diverse radio landscape that caters to the eclectic tastes of its listeners. The city’s radio stations offer a rich mix of… Read More
Every business needs advertising to help it thrive. This makes it a powerful tool that aids companies to promote their products to their target market and acquire market recognition. It is i… Read More
Pune’s radio scene is a dynamic and diverse landscape, reflecting the city’s vibrant culture and eclectic tastes. With a mix of music genres, informative talk shows, and engaging… Read More
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore, it can be defin… Read More
Vernacular marketing is basically talking to people in their language. Imagine trying to sell ice cream to someone in Spanish when they only speak English – not gonna fly, right?
So… Read More
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a promising outlook. The International Olym… Read More
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched by viewers.
This is a big move from Meta as… Read More
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising too! Picture this- a fusion of athletic prowess and artistic fus… Read More
Mumbai, the bustling metropolis and heart of India’s entertainment industry, is home to a vibrant and diverse radio landscape. From Bollywood hits to engaging talk shows and cultural p… Read More
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July 26th to August 11th. Advertising play… Read More
Chennai, a city known for its rich cultural heritage and modern dynamism, boasts a vibrant radio landscape that caters to a diverse audience. The radio stations in Chennai offer a wide array… Read More
Bangalore, known as the Silicon Valley of India, is a bustling metropolis where businesses thrive amidst a vibrant entrepreneurial ecosystem. With the increasing need for brands to connect w… Read More
Product/ Service
Popeyes, a restaurant chain renowned for its Louisiana-style spicy chicken and authentic regional menu, has been delighting taste buds for over 50 years. Their commitment… Read More
Hyderabad, the bustling city known for its rich history and vibrant culture, also boasts a diverse and lively radio scene. From music to talk shows, radio stations in Hyderabad cater to a wi… Read More
Bangalore, known for its vibrant culture and dynamic lifestyle, is home to some of the best radio stations in India. Whether you’re a fan of music, talk shows, news, or entertainment… Read More
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious even… Read More
In 2024, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Abov… Read More
The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience through advanced techno… Read More
About the Brand
Movado, a renowned name in the watch industry, represents sophistication and timeless style. Known for its iconic Museum Watch with a singular dot at 12 o’clock, Mov… Read More
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital disruption can do… Read More
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user growth, the platform remains a c… Read More
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for the festive months… Read More
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge. Unl… Read More
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses (SMBs) are prioritizing i… Read More
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV ad? What follows is a brief encounter with a world where conv… Read More
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing adv… Read More
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This week, the ratings reveal some notable shi… Read More
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time. Effective media buying can make or… Read More
Product/ Service
Nepa Rudraksha is a brand that makes original Rudrakshas. They are Nepal’s only ISO certified distributors of exclusive and authentic Nepali Rudraksha and shaligram… Read More
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while re… Read More
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup that’s as exciting as ever. Defending ch… Read More
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising functioning. As this cha… Read More
Hyperlocal marketing has emerged as a pivotal strategy in today’s digital landscape, revolutionizing how businesses connect with local audiences. By leveraging precise geographic targe… Read More
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing met… Read More
What is Media Buying?
Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and when to place ads to reach… Read More
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite a 4% increase in cumulative audience reach, whic… Read More
Localized Below-The-Line marketing is a strategic method that concentrates on engaging customers on a more personal and direct level within a particular geographical area. This approach util… Read More
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand to a target audience. It involves a st… Read More
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless… Read More
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores the concept of ad… Read More
What is Media Planning?
Media planning is the strategic process of determining the best way to communicate a marketing message to a target audience. It involves selecting the most appropr… Read More
In response to the Supreme Court’s directive mandating self-declaration certificates (SDCs) for all advertisements, the Ministry of Information and Broadcasting (MIB) convened a signif… Read More
In today’s rapidly evolving landscape of advertising, marketers are continually faced with the challenge of allocating their budgets effectively between traditional TV advertising and… Read More
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers… Read More
Ever wondered why your favorite athlete is suddenly promoting a new car, or why a Bollywood star seems to love every brand they advertise? Celebrity endorsements are a massive force in telev… Read More
The T20 World Cup has evolved significantly as a premier cricketing event, and this year’s edition is being hosted jointly by the West Indies and the USA. The ICC’s decision to b… Read More
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer. Surprisingly, AI… Read More
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining a brand’s presence in the minds of consum… Read More
About the Brand
Augmont, a dynamic player in the gold industry, offers innovative solutions like Gold SIP and services for selling old gold. By leveraging advanced technology, Augmont fac… Read More
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna Global Advertising Forecast… Read More
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad slots for the crucial India matches. According to indust… Read More
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is… Read More
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry experts anticipate a re… Read More
Newspaper advertising continues to be a potent medium in the marketing world, adapting to modern trends and technologies. As we move into 2024, it’s crucial to understand the latest tr… Read More
Why is BTL Marketing becoming more popular in 2024?
BTL (Below-the-Line) marketing is gaining traction in 2024 primarily due to its ability to deliver personalized, targeted, and measurab… Read More
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or services on… Read More
Indian festivals are a kaleidoscope of vibrant colors, rich culture, and age-old traditions, celebrated with boundless joy and enthusiasm throughout the nation. These festivities, ranging fr… Read More
In 2024, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With a crowded market and changing customer dem… Read More
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans o… Read More
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to revolutionize digital advertising by… Read More
Wall wrap advertising has become an increasingly popular method for businesses to showcase their brands, products, and services in a highly visible and impactful way. This form of advertisin… Read More
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup
New Delhi: A groundbreaking survey conducted by iCubesWire, a leading ad technolo… Read More
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is taking center stage, proving to be the go-to plat… Read More
The ICC T20 World Cup 2024 witnessed a frenzy of cricketing action, with passionate fans glued to their screens worldwide. But one match emerged as the undisputed king of viewership –… Read More
The idea of the internet as the primary medium of advertising is still relatively new, and with the rapid advancement of technology, the world of advertising is changing before our very eyes… Read More
Advertising plays a crucial role in the modern business world. With countless products and services vying for consumer attention, the right advertising techniques can make all the difference… Read More
Amidst the throbbing market of Bangalore, there seems to be another rhythmic beat that is palpable for those who are not afraid of standing out! Roadshow Advertising Agency is where advertis… Read More
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like traditional advertisin… Read More
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively.
The payments giant has recruited Uber&rsquo… Read More
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers. However, med… Read More
Understanding Non-Traditional Marketing
Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which… Read More
In today’s competitive market, maintaining a consistent brand identity is crucial for businesses aiming to establish a strong presence and build long-term loyalty. A consistent brand h… Read More
In today’s growing world, grabbing attention can be a challenge. But what if your message could reach thousands of potential customers every day? Billboard advertising offers a unique… Read More
Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an ordinary billboard, it is a DOOH advertising or mor… Read More
Personalization has completely transformed the way businesses engage with their customers. In today’s world, where consumers are bombarded with information and choices, personalization… Read More
Tween marketing involves targeting children aged between 8 and 12 years old, known as “tweens,” through specific advertising and promotional efforts. This age group is in a cruci… Read More
Television advertising is a marketing strategy where brands promote their products or services through commercials aired on television channels. These ads typically range from a few seconds… Read More
Below-the-line (BTL) advertising involves targeted marketing efforts directed at specific groups of consumers, contrasting with above-the-line (ATL) advertising, which uses mass media channe… Read More
A growing concern for business services companies in the present- day environment is how the organization’s web-site will compete for attention amid so many similar sites. However, wit… Read More
We think it is time for you to get set and be a part of the T20 World Cup 2024, don’t you think? Therefore, as the clock ticks closer to the day, it is not only the intense cricketing… Read More
On the occasion of The Media Ant’s 12th Anniversary, we bring to you- ‘From Startup to Success: The Media Ant Story’Starting from humble beginnings to becoming a powe… Read More
If you’re ready to take your brand’s visibility up a notch, you’ve come to the right place. Today, we’re delving into the exciting world of Below-The-Line advertising… Read More
Let’s start with some facts: it’s reported that the average person encounters around 1,000 ads daily but remembers only about seven of them. With the advent of digital advertisin… Read More
The T20 World Cup is one of the most popular sporting events globally, attracting millions of viewers from various demographics.The fast-paced and exciting nature of T20 cricket ensures high… Read More
Outdoor advertising, also known as out-of-home (OOH) advertising, is a form of marketing that uses various displays and structures placed in public spaces to reach consumers. These advertise… Read More
T20 World Cup is cricket’s most exciting tournament, besides entertaining the viewers across the world with dynamic games, this distinguished tournament also opens the starting gate to… Read More
Outdoor advertising, or out-of-home (OOH) advertising, is a dynamic and impactful form of marketing that targets consumers when they are outside their homes. It encompasses a wide range of f… Read More
With the T20 World Cup 2024 drawing near, the world’s anticipation reaches an ovation as the passionate cricket lovers are turned on by a wave of excitement. The storyline here unfolds… Read More
Overview of the Newspaper Industry
The newspaper industry, a cornerstone of traditional media, continues to offer a powerful platform for advertisers to reach diverse audiences. With a ri… Read More
The T20 World Cup is one of the biggest sporting events which attracts millions of people all over the world. It’s the platform that business individuals/organizations need to hit the… Read More
In the dynamic landscape of advertising and marketing, taglines and slogans play a pivotal role in defining a brand’s identity and connecting with its audience. This page is dedicated… Read More
Influencer marketing has emerged as a powerful tool for brands looking to enhance their reach and credibility. To determine if it’s the right fit for your brand, start by defining clea… Read More
As Marathi television continues to flourish, staying tuned to the most popular serials is a must. As audience preferences evolve, so do the shows that capture their hearts. Delve into the re… Read More
As Bangla television continues to break new ground, staying in touch with the most popular serials is crucial. As audience preferences evolve, so do the shows that capture their hearts. Delv… Read More
As television continues to reinvent itself, laughter remains a constant source of comfort and connection. As viewing preferences shift, so do the shows that tickle our funny bones. Delve int… Read More
Influencer marketing offers numerous benefits that can significantly boost your brand. It enhances credibility and trust through genuine endorsements and reaches targeted audiences by levera… Read More
With the increasing populace of technology companies, new software developing startups particularly experiences intense market competition. As such, the need to appreciate, the need to emplo… Read More