Have you ever come across a website that you have found extremely engaging? Or have come across one that has engaged you forcing you to know more about it? These are the times when you know that you have come across a good Web Copy. 

Web Copy is the sole thing that has the capability to either enhance your website or completely break it. It is responsible for deciding if your customers are going to stay at your website or not. Hence, while writing website copy, there are various guidelines that a writer must follow. These are to ensure that the copy is engaging and inspiring to the customers. Only then can you expect to mark an online presence and create a reputation of your brand. 

What are some guidelines on writing good website copy?

A good website copy paves the way for a good online presence of a company or a brand. Drafting a web copy that is engaging, intriguing, motivating and delighting therefore remains the primary focus of a web copywriter.  

The primary feature of a web copy is that it sells. It engages your customers and encourages them to make an action in your brand’s favor. Therefore the content of the web copy need to be personal, answering the entire set of questions that your customers can have. 

There are various companies that provide the best SEO services and ensure to create a compelling web copy for your company, for it to create its online presence. 

Wondering how to write website copy? Here are some of the steps:

1. Create a personality of your web copy

Every web copy must have a personality of its own that leaves a mark on the minds of the visitors. Hence, the web copywriter must keep in mind the goals of the company while writing website copy. This means that the website copy of must have a clear voice that conveys what your website is all about. For example, a website that is for the kids and a website that about anything serious will have two different style or voices.

2. The copy should be scanable

One of the most important factors that differentiate a website reader from a book reader is that the former scans through the pages while the latter actually reads it. Hence, while drafting a website copy your primary focus should be keeping the copy simple and easy to read and scan. Some of the characteristics of web copy are:

• Clearly write the sub headings and headings using larger font size.
• Write short and crisps sentences and paragraphs.
• Talk to your customers. 
• Make the copy straight and simple.
• Make use of bulleted lists.
• Narrate a story.
• Use image illustrations. 

All of these put together will help to make the writing web copy more simple and reader friendly. 

3. Understand what your readers want

Before writing a good web copy, you must have clear set of target audience or readers. Knowing this gives a clearer picture of the target customers, on what are their problems and what they want. This includes knowing their likes, dislikes, interest, desires etc. 

Once that is sketched out, the next step is to write an engaging web copy that provides solutions to all their problems. It is important to understand that people visits websites for a cause. Hence, figuring these out will make writing website copy more relevant. 

4. Make it SEO friendly

Your web copy is nothing if you do not search and include necessary keywords in it. Without the necessary keywords no matter how good your copy is, it will not show up in the search results. The concept of adding keywords is important since the readers often rely on certain keywords when they want to search for something. 

For example, suppose you want to know what are the best content writing services that are located in Delhi maximum chances are of you searching ‘best content writing services in Delhi’. Hence, incorporating the correct set of keywords while writing a web copy enable Google to understand what your web copy is all about. It thereby helps it to appear it in the relevant search results. 

5. Arrange the web page properly

An important point to consider while drafting a proper web copy is that it must be properly formatted. Readers of a website unlike that of a novel do not like spending much time reading it. Therefore some of the ways to arrange and format the web copy while writing website copy are: 

• Use short paragraphs.
• Make the web copy jargon free. 
• Use active voice.
• Do not repeat sentences.

6. Include an FAQ section

One of the best things that your web page can offer to the readers is an FAQ section. This section should include all the questions that could be asked by your customers about your product or service and answer must be in the simplest way possible. 

But why FAQ? Here are some of the reasons. 

• Increases traffic since all the possible questions are covered. 
• It helps to save time since the answers are short and to the point.

7. Guide your readers the next steps

The major step of a web copy is to persuade the readers to take an action in the favor of your brand. Your web page has a set goal, may be it is to make more readers subscribe to your website, or your customers to make a purchase. Whatever it is, the main aim of a good web page is to grab the attention of the customers and convince them to take an action. 

This is called Call-to-Action. Hence while writing website copy every copywriter must include a CTA that clearly instructs or guides the readers in what to do next. It could be a link to make a purchase, or to subscribe, or a read more option to fulfill the goal of your webpage. 

But, why is writing copy for websites important?

1. A well written copy would help to attract the attention of your target customers. 
2. A good copy can help you get backlinks from various other websites.
3. Well written copy ensures that customers understand why your brand is better than the rest. This increases more decisions on the favor of your brand. 
4. A keyword rich website copy helps you to be on top of the search results. 

Hence, it is always recommended to hire a good digital marketing agency for designing your web copy. Since, the future of your business depends on this copy.

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