With eCommerce growth, we have also seen a major shift in customer buying behavior. Regardless of the product or services, customers today across the board start their buying journey via the web.

For example, if they are searching for a construction services provider, then they would go online to learn about the best in the Business operating locally. From researching your website to visiting your social media pages and reading online reviews of previous customers, a potential customer today has plenty of avenues to evaluate your business and find out about your market reputation.

It is crucial to understand that not all information or reviews about your construction business or services may be correct. Indeed people have a right to share the good, the bad, and the ugly, but sometimes competitors also use such strategies to defame other businesses online.

Thus, it is very important to monitor, track, and manage what is being said about your business and services over the web. The last thing you want is to lose prospects because of a fake review or something deceitful. This is why when it comes to marketing of construction companies, Review Management is pivotal and should be included as part of your digital marketing plan.

Review Management—What is it?

Online review management can be defined as the process of tracking, auditing, analyzing, managing, responding, and identifying ways to generate more reviews. This is done across platforms, including 

• Online review sites
• Social media channels

Put simply, when you keep track of customer reviews, you can easily boost your online business reputation while ensuring your business gains more organic traffic resulting in increased sales and revenues.

Eye-Opening Statistics about Review Management

What is said about your business in online reviews can build or damage your reputation. And that’s evident from the statistics. Studies show that:

• 72 percent of the prospects don’t take any decision until they read reviews online
• When there is a choice between two services provider, customers will prefer to work with the one with more positive reviews
• A good online reputation can improve your revenues dramatically
• Brands or businesses that receive one or two stars on websites like Google and Yelp risk losing nearly 86 percent of their potential customers
• Online reviews influence the buying decisions of approximately 97% of the consumers
• 41 percent of the customers say that businesses that reply to reviews make them believe they care about their customers
• 92 percent of consumers face difficulty in buying an item that has no reviews

Therefore, it is important to prioritize online review management and response publishing to build trust with your prospects and increase revenues.

Steps for Review Management by Construction Marketing Experts

Here are some of the most crucial steps highlighted by seasoned construction marketing experts for review management. Take a look:

Track All Reviews  

You need to track all reviews regardless of the directory or site’s popularity (where the review is published about your business). This is essential for numerous reasons. Firstly, it helps with review analysis. Review analysis allows you to analyze existing online reviews and assess whether you have negative reviews more or positive ones.

Moreover, when you keep a close eye on what is being posted about your company, you can respond to them actively—much needed to make customer experiences better with your brand. Responding to reviews also communicates that you are listening, which further encourages others to provide feedback. 

As per the data published by Yelp, responding to one or two-star customer reviews increases the chances of customers returning to the company and upgrading their reviews by approximately 33 percent. However, when you respond, make sure that the response sounds genuine and professional.

Flag and Dispute Inaccurate Reviews

Review management ensures better reputation management online. In fact, negative reviews are also vital because 95 percent of consumers get suspicious if there are no bad reviews. At the same time, you need to flag genuine negative reviews from inaccurate and scam reviews.

Check for negative reviews that violate the terms and conditions so that they can be removed or addressed right away, thereby ensuring that your reputation is not affected.

Claim Business Listings

Another way to manage your reviews is to claim business listings on multiple and popular sites like Google Places, Zomato, and Yelp, to name a few. These sites use data available publicly and in phone directories to generate business pages. Some sites do this automatically, while others do it when your business is reviewed. 

You can claim these pages for free. When you do this, you can claim your control over what the page contains. Furthermore, claiming business listings can also improve your listing in search rankings.

Encourage Positive Reviews

Never post fake reviews. They are illegal and deceiving. Always encourage happy customers to write reviews for your business. Some of the best ways to increase your chances of getting reviews are to:

• Display logos of the review sites on your site or store
• Give customers new offers, incentives, and products to review
• Integrate a ‘review us’ button on your site to take the customers to the review site so that they can write a review right away.

When it comes to review management, you need to be continuously active and responsive. This means you must have a dedicated team that monitors and manages your company’s reputation online. This can be costly and time-consuming, so it is usually best to outsource.

Contact us for review management services. We are experts in this domain. Our team will help you manage your reviews online to build a stellar reputation for your construction company.

Schedule an initial consultation today.

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