If you’re starting your keyword research or looking for fresh ideas, long tail keywords will form an integral part of the content strategy for your website. Find out what long tail key… Read More

The success of a marketing campaign is measured through ad metrics, serving as a key indicator of how well the campaign is doing in relation to key performance indicators (KPIs). These me… Read More

Readability has long been a key topic in SEO, aimed at making content easier to understand. Typically, discussions revolve around sentence length, use of headers, and word choices. Howeve… Read More

Found yourself scanning through the Google results before clicking on the result you want? Ever stopped to consider what makes you click on a particular listing? We have. A lot. As a busines… Read More

We’ve all seen the headlines. Either AI is going to save the world or it’s going to put us all out of jobs. It’s either going to take over the planet, or make us all quicke… Read More

Press releases are vital in Digital PR. Their format highlights key findings to make them easily digestible for journalists alongside a long-form blog post or as a stand-alone piece to conve… Read More

In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without… Read More

Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our brea… Read More

We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent… Read More

Core Web Vitals are a series of metrics designed to assess the performance of your website in terms of user experience. They can be in relation to the load speed and changes to the layout, a… Read More

Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own… Read More

Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic. Google… Read More

Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an… Read More

Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence.  However, when planning a web… Read More

Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate… Read More

Table of contents Introduction Why Improving User Experience is Crucial for Quality SEO Mobile Optimisation for Best User Experience and SEO Benefits Speed Optimisation for Bette… Read More

SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time.  Google frequently releases updates desi… Read More

In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of… Read More

Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your… Read More

There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand mo… Read More

At The SEO Works, we’re committed to fostering a diverse and inclusive workplace. To us, diversity offers different perspectives and ideas, helping us to unlock new opportunities. We a… Read More

Bidding on branded keywords can be a bit of a controversial topic in the world of PPC. Is it really beneficial for your business? Is it a waste of money?  Here we will explain what b… Read More

Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-comme… Read More

Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure y… Read More

If you want to improve your organic performance, E-E-A-T (experience, expertise, authoritativeness and trust) is something all marketers and business owners need to be aware of. As Google… Read More

Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand wh… Read More

What is WordPress 6.2? WordPress 6.2 was released at the end of March 2023, and we have taken a significant amount of time to test and understand everything that this breakthrough release… Read More

Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound.  For years, Goo… Read More

It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first cont… Read More

Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to… Read More

SEO is an invaluable investment for businesses. Once visible at the top of Google search results for your business’s main services, the potential for an ROI on the money invested into… Read More

If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC… Read More

LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014.  Yet still, many marketers… Read More

Having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the apprenticeship program. Going into an apprenticeship can be daunting, but I hope that shar… Read More

Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will… Read More

Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Go… Read More

What is duplicate content in SEO? The term duplicate content means the same (or very similar) content is on more than one webpage, most typically appearing on the same website in differen… Read More

Ecommerce and online retail is big business, but it can be incredibly competitive. In order to help your website stand out from the crowd and grow you may have considered using a range of di… Read More

When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and… Read More

Google Tag Manager is an essential tool for website owners, website managers and SEO professionals. It provides a simplified route to implement code onto a site without the need for a develo… Read More

As the world’s population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over f… Read More

A snippet box can make a searcher’s life easier by showing them a concise answer to their query. The idea is that users can skim the snippet to get a basic understanding of a topic or… Read More

What are website layout patterns? There is more to how a web page is designed than just looking nice – the specific layout is something that is carefully considered, weighing up mul… Read More

It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolute… Read More

Meta tags are types of code that live in the HTML code of a web page and tell search engines, such as Google, vital information about a page. They also tell search engines how content should… Read More

Meta tags are types of code that live in the HTML code of a web page and tell search engines, such as Google, vital information about a page. They also tell search engines how content should… Read More

Whatever sector you are in, if you are offering products or services online in 2022 then you should have a remarketing strategy running alongside your current search or shopping campaigns.&n… Read More

The famous Love Island villa returned to our screens on June 6th. Love it or hate it, this TV show truly has a hold on people! Not only does the show help some people find love, but it also… Read More

Search engines have transformed significantly over the past decade. In the early days, Google would simply scan web content for keywords in order to match users with results. Now, Google… Read More

Internal linking is often an underused tactic in SEO. Not only do they act as a signal to search engines, but they help users to navigate the site, providing links to related information and… Read More

A common myth in the SEO industry is that you must be publishing ‘x’ amount of content on your website regularly to rank well over time. It’s true that by providing your ta… Read More

When devising a content strategy for your business, it’s tempting to focus on just creating new content. But by ignoring the content that already exists on your site, you’re miss… Read More

Many people assume that the internet is largely eco-friendly. However, while accessing content online reduces the usage of resources like paper, websites, for the most part, are not carbon n… Read More

According to a report commissioned by the UK government, 82% of job openings advertised online across the UK require digital skills. The same study attributes a 29% higher salary and a 59% r… Read More

The beauty of digital marketing is that everything can be measured. With SEO, you can measure organic search rankings and the resulting organic traffic and conversions. With PPC, you can… Read More

When searching for inspirational women in SEO, Aleyda Solis has to rank near the top.  On International Women’s Day in 2021, we asked our team which women in the industry inspi… Read More

YouTube is one of the world’s biggest search engines. Utilising it for your business can build brand awareness, drive traffic to your website and even generate direct sales. If you… Read More

Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can he… Read More

Whether you’re an eCommerce business owner, website designer, SEO or marketing manager, you need to know about website accessibility. It ensures that your website can be used by everyo… Read More

This year, we decided to spread the Christmas cheer by partnering with a gin distillery to create our very own SEO Works branded gin bottles. Our partners, Wessex Distillery, helped us by de… Read More

At the beginning of 2021, despite a world of uncertainty, we cast our eyes forward to what the coming year would bring for the world of digital. One year on, and with uncertainty still ve… Read More

Every writer has been there: staring at a blank page, waiting for an idea to form. It can be a stressful and frustrating experience – especially if you’re writing to help grow yo… Read More

Effective SEO is a culmination of lots of contributing factors, and taking a linguistic approach to SEO is a fundamental one. Gone are the days of only interpreting individual keywords &n… Read More

Have you ever thought about how Google Ads actually works? The Google ad auction is a lightning-fast chain of events. When a search happens, Google polls their database of all active adve… Read More

You may have noticed we recently moved into a brand new office in the heart of Sheffield. With the short move to our new home in Fountain Precinct, there have been a lot of things to organis… Read More

As an SEO, there are a number of ways that you can work. You may have met a few accomplished freelancers, high-flying consultants and entrepreneurial types who have started their own agency… Read More

As an SEO, there are a number of ways that you can work. You may have met a few accomplished freelancers, high-flying consultants and entrepreneurial types who have started their own agency… Read More

SEO and Love Island actually have a lot more in common than you might think. They are both premised on building relationships; in Love Island with one another, and in SEO with the customer… Read More

With apps like Grammarly pointing out everything from typos to wordiness, are the days of proofreading over? We still think proofreading content is essential – whether you’re an… Read More

We may only be halfway through the year, but we’ve been pretty busy – adding more amazing awards to our trophy cabinet as well as more than a dozen new hires! At the recent UK… Read More

Page Speed has always been an important part of how a website performs in the Search Engines and how usable customers perceive a website to be. It can also be a deciding factor on whether or… Read More

When you set out to create a website, it can be very tempting to use a pre-built, off-the-shelf, website theme. However, the disadvantages of pre-built website themes often don’t becom… Read More

When you set out to create a website, it can be very tempting to use a pre-built, off-the-shelf, website theme. However, the disadvantages of pre-built website themes often don’t becom… Read More

Feeling inspired, and feeling represented, is really important. We spoke to some of our team about which women they look to in our industry for inspiration, and why. Here’s what they c… Read More

In recognition of National Apprenticeship Week 2021 (8th – 14th February), we’ve been talking to our apprentices – past and present! We have an established apprenticeship p… Read More

If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more… Read More

With the arrival of November came the UK’s biggest night in the Search Marketing Industry – The UK Search Awards. Being finalists for four awards, the pressure was certainly on a… Read More

In today’s world of fast-paced digital marketing, hiring a Google Ads agency can be a little tricky. So many digital marketing agencies offer PPC management these days that it can be d… Read More

We’ve received some great news this month, winning an award for SEO Agency of the Year! The Prestige Awards, held by CorporateLiveWire, recognises SME’s that have been best in th… Read More

Earlier in the year, Google shook up their shopping offering. They announced that, due to the pandemic, they would offer free listings to any merchants in the US: “With physical stores… Read More

Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised fo… Read More

With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a n… Read More

The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of… Read More

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit knowledge on digital marketing, you have probab… Read More

We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum S… Read More

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the… Read More

Feeling powerless against the consant barrage of news about the coronavirus pandemic is a common thing. Whilst are all doing our bit by staying at home, even this enforced situaton can be a… Read More

“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high per… Read More

Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywo… Read More

Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of at… Read More

Google loves Universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. A… Read More

When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn… Read More

We’re over the moon to have won “Best PPC Campaign” three years running at the Northern Digital Awards! The final was held in Leeds at the Royal Armouries New Dock Hall on… Read More

The New Year has barely begun, but already The SEO Works has hand-picked (scraped together!) a team of fitness conscious, challenge seeking runners to participate in the 2020 Sheffield Half… Read More

The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world—we’ve just been named in the Clutch 1000 list… Read More

The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world—we’ve just been named in the Clutch 1000 list… Read More

Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can d… Read More

If you’re a small business just starting out, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up… Read More

The latest figures revealed by IAB UK and PwC Digital reveal that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year i… Read More

Our work with a leading healthcare brand was recognised at the annual Digital Impact Awards. Held across a number of categories, we were up for “Best use of digital from the healthcare… Read More