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Search Marketing Blog
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For over 10 years we've worked in the field of SEO and Digital Marketing. These are some random musings, latest data, news and tips from our search marketing team.
2024-01-02 08:30
Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate… Read More
2023-12-04 09:00
SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time.  Google frequently releases updates desi… Read More
2023-11-06 09:00
Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your… Read More
2023-08-28 09:00
Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure y… Read More
2023-07-31 09:00
Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand wh… Read More
2023-07-17 09:00
What is WordPress 6.2? WordPress 6.2 was released at the end of March 2023, and we have taken a significant amount of time to test and understand everything that this breakthrough release… Read More
2023-07-03 09:00
Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound.  For years, Goo… Read More
2023-06-05 09:00
Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to… Read More
Understanding Cost Per Click (CPC)
2023-05-08 09:00
If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC… Read More
Life As An Apprentice
2023-04-10 09:00
Having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the apprenticeship program. Going into an apprenticeship can be daunting, but I hope that shar… Read More
Top Tips For Writing Great Search Ads
2023-03-13 09:00
Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Go… Read More
2023 In Digital
2022-12-12 12:54
As the world’s population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over f… Read More
What Is A Featured Snippet?
2022-12-09 14:45
A snippet box can make a searcher’s life easier by showing them a concise answer to their query. The idea is that users can skim the snippet to get a basic understanding of a topic or… Read More
A Complete Guide To Webpage Patterns
2022-11-23 16:18
What are website layout patterns? There is more to how a web page is designed than just looking nice – the specific layout is something that is carefully considered, weighing up mul… Read More
Internal Linking For SEO
2022-05-09 09:30
Internal linking is often an underused tactic in SEO. Not only do they act as a signal to search engines, but they help users to navigate the site, providing links to related information and… Read More
Content Pruning For SEO: The How & Why
2022-04-21 14:50
A common myth in the SEO industry is that you must be publishing ‘x’ amount of content on your website regularly to rank well over time. It’s true that by providing your ta… Read More
YouTube SEO
2022-02-17 14:46
YouTube is one of the world’s biggest search engines. Utilising it for your business can build brand awareness, drive traffic to your website and even generate direct sales. If you… Read More
Using Videos For SEO
2022-02-17 13:36
Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can he… Read More
How To Make Your Website Accessible
2022-01-31 13:00
Whether you’re an eCommerce business owner, website designer, SEO or marketing manager, you need to know about website accessibility. It ensures that your website can be used by everyo… Read More
2022 In Digital
2022-01-07 12:20
At the beginning of 2021, despite a world of uncertainty, we cast our eyes forward to what the coming year would bring for the world of digital. One year on, and with uncertainty still ve… Read More
Content Ideation: The Ultimate Guide
2021-12-07 13:27
Every writer has been there: staring at a blank page, waiting for an idea to form. It can be a stressful and frustrating experience – especially if you’re writing to help grow yo… Read More
2021-08-04 14:34
SEO and Love Island actually have a lot more in common than you might think. They are both premised on building relationships; in Love Island with one another, and in SEO with the customer… Read More
2021-06-02 15:29
Page Speed has always been an important part of how a website performs in the Search Engines and how usable customers perceive a website to be. It can also be a deciding factor on whether or… Read More
2021-05-13 09:21
When you set out to create a website, it can be very tempting to use a pre-built, off-the-shelf, website theme. However, the disadvantages of pre-built website themes often don’t becom… Read More
2021-05-12 09:51
When you set out to create a website, it can be very tempting to use a pre-built, off-the-shelf, website theme. However, the disadvantages of pre-built website themes often don’t becom… Read More
2021-03-09 15:47
Feeling inspired, and feeling represented, is really important. We spoke to some of our team about which women they look to in our industry for inspiration, and why. Here’s what they c… Read More
2021-02-12 16:26
In recognition of National Apprenticeship Week 2021 (8th – 14th February), we’ve been talking to our apprentices – past and present! We have an established apprenticeship p… Read More
2021-01-15 15:53
If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more… Read More
2020-11-17 15:00
In today’s world of fast-paced digital marketing, hiring a Google Ads agency can be a little tricky. So many digital marketing agencies offer PPC management these days that it can be d… Read More
The Complete Guide To Search Intent For SEO
2020-07-31 14:28
Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised fo… Read More
The Complete Guide To URLs For SEO
2020-05-27 12:00
When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit knowledge on digital marketing, you have probab… Read More
Drum Search Awards Winners
2020-05-13 15:37
We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum S… Read More
2020-03-09 09:43
Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywo… Read More
2020-03-02 15:23
Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of at… Read More
SEO For Universities
2020-02-11 12:50
Google loves Universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. A… Read More
2019-06-11 14:47
One in four people suffer from mental health issues. This year we’re supporting a leading provider of much needed help. On 27th July, The SEO Works team will be helping raise money… Read More
2019-04-11 11:23
The SEO Works have started 2019 year with a bang, already being named the best SEO company in the UK by Clutch, picking up Best PPC Campaign at the Northern Digital Awards, and being listed… Read More
2019-03-29 17:28
The SEO Works have capped off a great month in March by being named as one of Prolific North’s Top 50 Digital Agencies for 2019 in their annual review published today.  This… Read More
2019-03-14 16:40
The world of pay per click advertising is constantly diversifying. As new features are integrated and changes come around, the way advertisers can use the platform to market their products a… Read More
2019-03-13 11:24
Yesterday we celebrated our tenth birthday! We marked the occasion by inviting the 380th Master Cutler, Nicholas Cragg, to our offices. The team meet the Master CutlerCEO and founder of the… Read More

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