As the world moves more towards the digital age, AI and Machine Learning now come into the light. Ike every other domain, AI and machine learning provide benefits to the industrialist and the marketers with its advanced technology.

Google ads have always been the first choice of marketers in terms of revenue.

Let’s unfold this – how AI and automation help the marketers and how it evolve the Google Ads .

How AI Helps the Marketers –

With the help of AI, now one can easily collect data of facebook, google and other social platforms and helps companies and users to get connected in more effective and efficient ways.

Earlier it was not an easy task for companies to get to know about their target audience, all they do is that they just assume and according to that they use hit and trail way. 

How AI is shaping Google Ads Automation – 

1. Improve ad relevance – It’s always very tough for marketers to write an ad copy for an ad. With the help of Ad Strength tool, one can easily write the ad copies by understanding the target audience, keywords and the intent of the users which directly lead to the more effective ad copy and help to create more targeted ads.

2.   Responsive Search Ads – For now, Responsive search ads are still in beta phase so might be you won’t be able to access the feature. 

Now the additional feature is-

Headlines – instead of 2 in expanded text ads now it changed into 3 expanded text

Character descriptions –  earlier the character limit was 80 but now it increased to 90.

Automated Testing – Google rotates the title and descriptions for the high performing combinations and it will become much easier for marketers to figure out the best high performing ads.

3.   Launch Smart Campaigns – Now you don’t need an expert to run a campaign. You must have heard about Google Adwords Express. Now Google added the Express campaigns directly to the Google Ads and rebrand them as a “Smart Campaigns”.

All you have to do is – 

• Create an account and fill out the basic information and then hand over to Google. It will take care of the keywords, bidding, targeting and all other important aspects of ads. 
• Just 3 or 4 lines about your business products/services. After that Google will take charge of copywriting in a most effective way.
•  No need to involve any 3 parties. Team up with Google Ads to run Smart Campaign. You don’t have to pay extra money for that.
• With these new features, Google Adwords Express being directly integrated into Google Ads as smart Campaigns.

4.     Automated Bidding – Google Ads features many bidding types . earlier manual bidding creates a lot of problems to marketers as they can’t decide the budget as per the market trends. But with the help of AI, you can eliminate the guesswork and improve the campaign bidding.

Following are the automated / Smart bidding types –

• Target CPA
• Maximize Conversions
• Target ROAS
• Enhanced CPC

5.   Automated Ad Extensions –  Google Ads offers extensions which are highly influential in getting clicks, conversions, and traffic. With the help of AI, these automated ad extensions increase the chance of getting a click on the ad.

How it works – If your ad is triggered for a specific keyword then as per requirement, the platform may add an extension that will increase the chance of a click. The best part is you only have to pay when someone clicks on that extension else you won’t be charged anything.  

Conclusion –

Artificial Intelligence is a boon in the field of advertising and it’s proven for both – marketers and consumers. This technology helps the industries to be in a neck to neck competition in the market. Google ads are always challenging but with the help of AI and Machine learning, it becomes easier to connect with potential customers. AI is a game changer. By experimenting and adopting the Machine learning based tools in Google Ads, you can turn a small market into a larger one and can become a market leader.

Also Read – How To Improve Ad Relevance In Your Google Ads Campaigns

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