The way Digital Marketing is getting fierce and competitive simply adding digitalmarketing skills in one kitty does not ensure the success of marketing objectives. In the light of this the real difference in digital marketing implementation would be the domain expertise of the marketer. A lot of digital marketing jobs today look as digital marketing skills as the only benchmark for hiring and brand domain experts trying to get into digital marketing as freshers or beginners and treat them accordingly. This video could be some food for though for them.