In today’s modern era, when it comes to Marketing and communications, innovative digital marketing strategies play a vital role in helping brands to stand out above the crowd of the B2G world and grow their public sector revenues.

B2G stands for business-to-government, also referred to as public sector marketing. It involves marketing products and services to various government levels through integrated digital marketing techniques, such as search engine optimised (SEO) websites, content marketing, social media campaigns, email marketing, YouTube advertising and Google AdWords.

Here are 5 innovative B2G marketing strategies to consider for 2019:

Know your target audience:

Defining and getting to know your target audience – and then gearing your marketing strategy to ensure that you reach out to them effectively – is the best practice for any business. This information will help you to craft your messages strategically to capture the attention of your targeted audience and improve the flow of relevant traffic to your website to increase online engagement with your products and services.

SEO friendly website:

Search engine optimisation will help your website attract more visitors directly from search engines, such as Google, Yahoo and Bing. A professional SEO strategy to improve your website rankings will help your company to be listed at the top of the search engine results pages and, thus, increase traffic to your website. People refer to government websites for many reasons, including:

• Downloading government forms and applications
• Using products or services provided by a government entity
• Paying taxes online
• Applying for government jobs
• Researching public policies and laws

Having a search engine optimized and user-friendly website helps organisations – from small-medium enterprises to government agencies – to rank well in their industry. Relevant keywords pertaining to website information will help users to find the information they need quickly and easily.

Use social media to build relationships:

Social media marketing is a powerful way for governments to interact with the public and it’s cheaper than traditional public outreach. Interactive social media campaigns can help to reach a target audience quickly, build credibility and establish an online community of customers. Social media channels can also act as great crisis communication tools for government organisations, assisting them to maintain public safety in emergency situations, like flash floods or wildfire.

Paid advertising:

The rapid growth of business competition and technological developments have made marketing to the public sector highly complex. A Pay Per Click (PPC) campaign like Google AdWords is a fantastic method to quickly generate new leads and increase revenue for government organisations. Paid advertising helps to drive traffic, boost awareness and sell your product or services online.

Bilingual digital advertising:

Optimised, engaging and effective bilingual digital campaigns help your business to serve multiple locations and languages, while also improving your search visibility and brand awareness, as well as increasing product leads or sales to your business.

7G Media UAE develops and manages high-impact bilingual digital campaigns for private and public sector clients as well as government organisations, specialising in Arabic and English. Our team of digital experts creates customised strategies, from landing pages to content writing to design through to implementation, to help organisations reach wider audiences across all the digital channels.

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