Verve Marketing Group is pleased to announce it has been named a Gold Award winner in the 2022 International MarCom Awards competition. The agency garnered the award for design of the Kiefer Aquatics Ecommerce website.

“Our objective for the Kiefer site was to enhance the customer experience by reducing friction and improving overall category navigation with an SEO-driven approach that supports our key business segments,” explains Elaina Cuoci, Director of Digital Marketing & Merchandising at Kiefer Aquatics. “We set out to improve our visual brand, page designs and flow throughout the site to drive order conversion rates . . . Working with Verve Marketing Group, we were able to achieve our brand and customer experience objectives,” she stated.

“Kiefer’s strong understanding of their audience, the competition, and vision for the company provided solid groundwork for a good outcome,” commented Joan Begitschke, Chief Brand and Marketing Officer at Verve Marketing Group. “It was a privilege for us to work on the site and so great working with Elaina and her team!”

The MarCom Awards is one of the oldest and largest creative competitions in the world. The competition is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), the industry’s preeminent third-party evaluator of creative work. The Gold Award is presented to those entries judged to exceed a high standard of excellence and whose work serves as a benchmark for the industry.

Over the past two decades, the Association of Marketing and Communication Professionals’ judges have earned a reputation for accuracy, fairness, and credibility. Entries are judged at random and not compared directly to other entries in their categories. All work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.

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