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2020-10-12 07:20
Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself. The world’s largest video site recently started askin… Read More
2020-10-08 19:15
The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting our pr… Read More
Digital Marketing Mistakes To Avoid In 2020
2020-10-05 12:02
Digital marketing mistakes are a plague to both seasoned and amateur digital marketers. Marketing by itself is normally complicated and then you add the online element, mistakes are bound to… Read More
Digital Media Buying In Kenya
2020-09-07 14:25
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass the… Read More
2020-06-22 07:34
Brands are strategically using video ads when merchandising new products. YouTube is experimenting with a new way to make your actionable video ads more shoppable—complementing your ad… Read More
Google Ads – Discovery Ads
2020-05-28 07:40
More consumers are now finding their next favorite brand or product through a growing variety of touchpoints.  86 percent of online consumers say they’re on the lookout for s… Read More
Bounce Rate In 2020
2020-05-27 05:54
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experience digital marketers who will easily tell you what it means. Also, there are the o… Read More
Google To Stop Bad Ads
2020-05-04 10:10
Google has a dedicated COVID-19 task force made of thousands of employees to stop any ads that sell anything related to the virus. They have stopped ads on masks because they were listed sig… Read More

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