For many years, experts have been stating that content is king. The truth is, it is. We have been working with businesses worldwide for over a decade and all have benefitted from the content we create – we know because they tell us.

It’s all about results and clients come back to us to tell us how our content has helped. We worked with a global oil company (who cannot be mentioned) and they informed us that the sector in which our content was being used increased their Return on Investment by 88%. This shows the power of quality Copywriting because the proof is there to be seen. 

You might own a business where you feel as though your content needs to be improved. In addition to this, you might also be fearful about whether investing in content is right for you. With this in mind, have you ever stopped to look at market leaders and the content that they produce? Follow them on social media, check out their websites and sign up for their newsletters – you’ll soon see they are producing content regularly. It is fair to say that quality copywriting is a crucial ingredient in the success of modern businesses.

What is Quality Copywriting?

To the average person, copywriting is just words on a page, in an email or on a website. It’s something that they feel they have to consume without recognising the impact it has. Scratch beneath the surface and it reveals much more than that.

The world is becoming more competitive and businesses need to do much more to get noticed. You want to cut through the noise, connect and reach more people – that is the golden ticket to increasing sales and profits. So, where does copywriting fit in? 

Think about your Brand. Does it stand out or blend in? What about your audience? Do they recognise your brand instantly and engage with it and more importantly, do they take action? If the answer is no to this, then we are getting somewhere because that is where copywriting and content can disrupt your industry and your competitors. 

Now we are getting to what copywriting is, and how it can work with your brand. With the right content, you can create clarity about what your brand is and what you do. This makes things crystal clear for those who might not have known what your business is all about. Furthermore, it increases that feeling of authenticity – something your audience will value greatly. With authenticity comes trust and with that comes sales and repeat customers. One other thing you need to consider is relevance. How relevant is your brand? Are you simply disappearing into the murky waters of competitiveness along with thousands of other brands? When you post new, fresh content, you become relevant and that puts you at the forefront of the minds of potential customers.

Building Brand Identity

As mentioned, your audience needs to recognise your brand, otherwise, how do they know you are who you say you are? Consistent messaging is part of building your brand identity as it helps to create a consistent tone, style and message across all communications. From social media to newsletters, this all helps to grow your identity and cement it into the thoughts of those you are trying to reach. 

There is so much more to selling products and services on an emotional level. Customers want strong connections and they want to feel as though you understand their pain points. Essentially, they want to know that you have a solution to their problem. Do they have a blocked sink or drain? No worries, you know how much of a pain that can be, so you have the solution they need and can ensure you unblock their drains efficiently. Perhaps you sell a product that can make life easier in the kitchen – they need to know you offer this and the reasons why. Once again, you’re playing to their emotions and beginning to lure them in like a big catch. You get their problem and they get that you understand – boom – the connection is made. 

Now we are going to look at authenticity. With thousands of businesses offering the same or similar products or services, how does your audience know you are the one they can trust? Content written with authority will position you as a leader and a brand in the know. People want credibility and trust, which will give them a reason to part with their cash. Tell them stories about past clients or customers who benefited from what you offer. Explore facts and figures about what you do, share case studies and explain why they should trust you. Set out your stall and invite people to see why you are the right fit.

Determine Your Audience and Engage

It is so important to understand your audience and their needs. This loops back to the previous section about knowing their pain points and how you can help ease them. However, your content needs to resonate directly with them. Are they young? Are they old? Are they tech-minded? There are so many different elements to consider when it comes to specific demographics because this determines how you shape your content. In some instances, humour will work but in others, it might take a higher level of personalisation. You know your audience, so understand how to tailor your content to them.

Drive Business Growth with Content

Content alone will do a lot of the leg work for your brand but there is more than can be done. Quality content will contribute to higher conversion rates, especially when you showcase the benefits. However, content needs to be optimised and that is where a professional writing service is the difference. Focusing on keywords and phrases within your content can improve search engine rankings and attract organic traffic. At this point, you can see that your content is working. 

There is no reason to assume that the content you have will work hard for the entire life of your brand. It simply won’t. Your competitors are moving, trends are changing and search engines are changing algorithms, so you need to move with it. Now is the time to see content as a strategic investment because it will yield long-term returns by improving brand equity and customer loyalty. You should now see that content is not just “words on a page, in an email or on a website” – it runs much further and deeper than that. Now might be the time to have a chat with a content expert. Whether you need your existing website content updated, require ongoing articles or want to create social media posts – it is all within your reach and the investment won’t cost as much as you think, especially when you consider the ROI.

Finally

I am hoping that you see the real value of content and copywriting. How it builds brand identity, engages, conveys the right message and creates authority and trust. You have the power to connect with audiences and simply reach them – by words that have an impact. Don’t put it off any longer. Keep up with competitors and become a market leader, with content that puts you firmly on the map.

Want to find out more? Get in touch with us today. A simple chat is all that it takes!