Email Marketing is used by businesses, small and large, across the world because emails are considered to be one of the best marketing channels to reach a huge number of people and get back one of the highest ROIs.

If a business is not yet leveraging email marketing, they should definitely get started. For those who are unfamiliar with the many advantages of this marketing method, listed below are some of the reasons it is so highly favoured:

1. Low costs

One of the biggest and most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels like billboard or television advertisements. While email marketers might have to invest in specialist software to automate, track and evaluate their emails, this cost is still much lower than the amounts that other marketing channels demand.

2. Reaching an already interested audience

Because people receive emails mainly when they subscribe for them, it makes email marketing one of the only channels that consumers willingly ask to receive. As the emails aren’t forcefully imposed on people and sent out only to those who are already interested in the brand, it leads to much higher conversion rates.

Unsolicited email marketing, on the other hand, has the opposite effect as they tend to annoy consumers and leads to a damaged brand image. That is why it is advised not to use purchased lists for email marketing, and rely instead on organically growing a list of interested customers.

3. Targeted reach

While marketing, businesses want to ensure they’re spending money to reach only those people who are interested in the brand and could become potential

customers. This can be achieved by email marketing. For instance, emails can be sent by a cosmetic brand to only those people who have an interest in make-up. Email list segmentation works well for brands who take the time to gain information about their subscribers. Brands that reap the most rewards from their email marketing are the ones that segment data and campaigns to ensure that they’re sending the most relevant message to people.

4. Drive revenue

According to a report, emails generate around £29bn retail sales annually. Email marketing is a great way to take advantage of people’s impulse shopping tendencies as it enables customers to go from viewing an offer to purchasing an item within two clicks of a button. An enticing call-to-action and direct link to the checkout page can boost sales tremendously.

5. Easy to get started & measure

Another plus point with email marketing is that it is easy to get started and doesn’t require a huge team to implement. It is also easy to measure outcomes and see where one is going wrong so that the appropriate changes can be made immediately.

6. Instant results

Email marketing allows for immediate results as well. Business can usually start seeing results within minutes of its emails being sent out. A 24-hour sale is an excellent marketing tactic to instantly increase sales.

7. Unrivalled ROI

Email marketing has a great return on investment. Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most cost-effective options out there. And since results are what ultimately matter, this is one of the primary reasons that businesses turn to email marketing.

In today’s content-saturated world, emails continue to be one of the most effective marketing channels, and implementing a good email marketing campaign is definitely a step in the right direction for any business.

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