Introduction

Google ranking Factor – is the word which is mostly consulted by Digital marketing professions. The Reason is, it is the building supplier of SEO.

As the word ranking implies the most important factor for every professional, includes academics, Organisation, Sports and so on. So why not in Digital marketing. A Ranking Factor is one of the essential parts of Google SEO. It comprises of many factors which are listed throughout.

Is Google Ranking Factor alone set the best outcome for business Strategy? No. Without the conversion or lead, getting rank would not give a better solution to your business, So the extreme aim of ranking id SEO is Conversion. Many questions come in your mind, right?

Here we see the important ranking technical to getting a high position among other websites or web pages.

Here you get a question, all the factors were proven? But the answer is Big No because some of them were proven and others are glitter to Google alone. The most successful techniques are:

• Website Structure
• Domain Signal
• Content Design
• Page factor
• Schema Markup
• User Interaction
• Following Algorithm Regulation
• Mobile-friendly
• Social Media Engagement

Let us see in elaborate

Website Structure:

Yes! This is first and foremost step in digital marketing, only user-friendly website speaks. 

The Good website structure is not the subject, images or fonts. The structure is one put things in the right place. It minimizes the bounce rate and increases the time spent by the users. Therefore website structure must consider in the first step.

Structure website – Advantages:

Well, the structured site shows your site with a site-link. which is easy to navigate for your user for the niche result, what they are looking. an example is shown below

This type of website with site link gains creditable to your brand value and increases SEO performance. Now the question is How do I get the site-link for my website in SERP? It’s quite easy when your website structure is splendid, Google’s algorithm honor this site-link. The benefits not over here, great structured website, grant better crawl. some of the strategies were listed below for website site structure.

• Plan the navigation and URL structure of your website – the Ideal Site Structure
• Keep Minimum your Main categories and add breadcrumb to your items
• A submenu should have clickable links
• Internal Linking Structure

Domain Signal:

Domain Signal is the second stage in SEO for ranking factor. It is nothing but the name of your business, and also some other factors include. The Domain name Matters. It should be unique, easy to pronounce, avoid special characters, numbers, same sound words. The Top Level Domain name should be based on your location is a boon. For example, If the business serving in India, then the top level domain should be .in. if it is broad it may be .com. some of the key elements should be considered is listed below which is not included in ranking factor.

• Consider the length of the domain name 
• Authority of the domain
• Domain security

Content Design:

 We heard the word several times “Content is King”. Yes and yes again content is the king of SEO. The structure of the content is more important than any other, such as tags (h1- h6), ordered list / ordered list. 

• Content-Length should cover wider, was google’s SERP place good Position in ranking
• The keyword should be based upon the total words in the content, so-called keyword density.
• Avoid Keyword Stuffing and other black hat SEO.
• Content intent should be for the reader not for own business purpose.

the unique content and good content structure the position of page ranking, this is what we looking for, right?

Page Factor:

Page Factor is one which all includes the speed, content structure, Meta tags, Keywords, Html and JavaScript code included. The page speed refers to the loading time of your website. when your website loads faster than your competitor website, then google serves your page up. We are an imperative world, so the user expects the result as soon as possible. the optimal loading time is up to 5 seconds.

• Meta Tags to be considered crucial in the ranking factor, the Meta Title is one which google treat serious for the user’s query. So the title should be relevant to the content and keyword should be chosen carefully by using a free tool Keyword Planner.
• Meta Title and Meta Description should be under the regulation limit, So your web-page gets great User search and their intent.
• Image Alt Tags, which is helpful for Google to tell what the image is about
• The page should have Responsive design for the respective devices
• Link building for the content – which may be called the Queen of SEO.
• Site indexing makes the bot, easy to crawl your web page.

Schema Markup:

Schema Markup is one of recent evolution term in SEO, but the advantage is getting a higher ranking from three to four positions when compared previously. It is a simple code which is to be added in the website to provide accurate result to the user search. Even though the content is indexed and crawled by Google, but the schema markup gives the exact result what the data means, it’s more advantageous to user and search engine to get the Result. Neil Patel Explained in detail, how Schema Markup used in the website.

Mobile Friendly:

This Factor is to must follow one, because nowadays most of the internet users are through mobile phones. some of the main factors yet to optimize for mobile friendly. Therefore Mobile SEO is one the main factor to consider now.

Some of the best practices for Mobile Friendly updates are

• Page SpeedImage Optimization
• Mobile Site Configuration
• Responsive Design for Mobile Phone
• Avoid Render Blocking Javascript code
• Implementing AMP, It allows page to load faster in mobile phones

Following Algorithm Regulations:

Everyone was aware of the Google algorithm, they are the welcoming guests when you entering into the first step of SEO. Google Ranking factors lie within these algorithms. Generally, Google Algorithm guides you to how a Website to be and not to be. Some of the important points are listed below.

• Panda guides you to how the content should not be, it should not Thin, Low quality, unhelpful content, Duplicate Content.
• Penguin update says about Links. Pages should connect to the related topic, should follow the trustworthy sites, Lack of link building in the content and keyword stuffing.
• Pigeon is mostly about local search and mobile friendly sites. The Content should have images, text targeting for the local search, keywords include the location.
• Hummingbird update enters into a new era, focus more on the solution for users exact query. the update concentrate on the user intent.
• Next one is the Mobile Friendly update, At this period more users were on the Mobile, so update focus on mobile-friendly updates such as Responsive design, image optimization for mobile, Large fonts when compare to the desktop site view, user experience, and Loading speed by playing with less code.
• Google Fred, here they focus majorly on forced Advertisements on the website, so the main need of the website is to focus on the content to help the user and not by ads. thin content also penalized.

Conclusion:

Thus some of the main Google ranking factors were discussed and they must follow while doing SEO for any website, We IPCS Digital handling many marketing related Projects and promotions, we are following all these factors for ranking. IPCS Digital Coimbatore provides the One to one Live project training on Search engine optimization, Social Media Optimization, PPC, Affiliate Marketing, Adsense. You can get a free consultation with IPCS Digital regarding the Digital Marketing Projects.

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