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What is google adword and types of google adword campaign


What is Google Adword

Google Adwords also known as ‘Google Ads.Its is online advertising system developed by Google were advertiser need to pay for displaying his brief ads.

What is google adword and types of google adword campaign


How It Works:
It works on PPC i.e Pay Per Click. you have to pay money for number of clicks on your ads.However before you begin to use Google AdWords ads, you must understand why Google AdWords ads is the best option to advertise your product or service.

Why Google AdWords?
Attract more Customers: Its grow your business and increase your sales by reaching the new customer searching for that product and services you provide.
Advertise nationally or globally: with google ads you can target the customer nationally or globally.
Reach audience at right time:Your product reaches to specific customer who are looking for the product and services.
Control of your budget: You have the control over the campaigns budget and you can set the budget as per your need.


Steps to follow before creating ads campaign:
Determine your goal
Set a budget
Make a list of keywords
Finalize keywords
Bid on the Proper keywords
Create ad copies for your campaign
Measure ROI

Types of google Adword Campaign

1. Search Network : The most common way to advertise with Google Adwords are search ads. Search ads appear on Google’s search result page (SERPs). Advertisers target keywords or phrases so when someone searches these keyword or phrase, their ads appear on SERPs.With search network advertising, you only pay when someone clicks your ads. This means you don’t pay unless someone interacts with your advertisement. With search ads, you’re advertising Product and services to people who are actively looking for your services . 
Your Ads will be show :  Search network ads appear on Google’s SERPS when people look for the Product and services.
When should you use : Any budget, suitable choice for most businesses,If you want to advertise on Google Maps,If want your ads to appear on google search result page SERPs.

2. Display Network : Display network ads are ads that appear on google display network.The google display network is third party websites that have agreed to show google ads on there website.Google display network are made of millions of websites.So you can show your ads to potential customer who his searching for product and services on that millions of websites. These ads can be simple text ads, or you can add a bit of personality by creating an image ad.Display ads appear in following format Text ads,Banner ads,Ads appear on Gmail inbox,its displayed on Mobile aps categories,Appear on you tube video 
Your Ads will be show : Your ads will be shown , when peoples searching for special services or product and your ads will appear in front of people before they start searching for them.
When should you use : Display ads is used for creating brand awareness, If you want to display ads on YouTube, If you have certain website and you want to advertise to create re marketing campaigns.

3. Video Ads : You can advertise on YouTube through Google Adwords. Video ads appear before your watching videos on YouTube, You can also use text and image display ads to advertise on you tube.Depending on the way you advertise on YouTube, you can pay when someone clicks on your ad or if someone watches at least 30 seconds of your video. Like display ads, your ads can appear on certain categories of videos or you can target audiences on the base of there interests and preferences.
Your Ads will be show : You can use this Google ads campaign type to show video ads on Youtube and across the Google display network.
When should you use : If you have video content and you want to promote and create awareness, so for placing your commercial video content on YouTube.

4. Search Network with Display Select : If you want to show your ads when someone searches with your related keywords , use this campaign type.
Your Ads will be show : Google search engine result page (SERPs),Search partner sites Google Adwords campaign type, Google display Network sites and video.
When should you use : Medium to large budget,Small business,Small geographic target area,If your Search Network campaign isn’t reaching target budget and you’re optimized.

5. Shopping : If you have an e-commerce company or a retailer , so for promoting your online shopping and boots traffic to your website or local store you can use Shopping google ads campaign.
Your Ads will be show :Your ads will be show on Google Shopping (in select countries), Next to search results and separate from text ads in Google search engine result page, Google Search Partner websites.
When should you use : If you have an eCommerce store

6. Universal App campaigns : Universal app campaign can help you to promote your apps.Its is good source to find new user for your mobile app.In this type of campaign your ads will be displayed on google search,display,you tube and google play store.
Your Ads will be show : Google Search,Display,YouTube,Gmail,Google play store
When should you use : If you have a new or existing app, If you want to Generate more app installs and/or drive in-app conversions.




This post first appeared on Benefits Of Off Page SEO, please read the originial post: here

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