Chinese companies aiming to succeed in the United States should consider several key factors. These include navigating challenges and embracing opportunities, establishing a strong U.S. presence, crafting a resonant brand identity, and adapting to the American market through localization or "Americanization" to address concerns about regulatory differences, consumer preferences, and business norms.
This post first appeared on The C&I Studios Brand Storytelling, please read the originial post: here
