Product placement in TV shows, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into the show with specific promotional intent. This can include visual placement of products within the show. Product placement is used to combat the use of digital video recorders that can skip traditional commercials and to engage with younger demographics. It is a way for brands to reach specific target audiences within the commercial content, and the visual placement is intended to capture viewers' attention and influence their purchasing decisions