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5 Step Brand Strategy Template
2018-03-07 14:18
“Brands exist because they make choice easier, more certain and more rewarding.” Naomi Klein No Logo  A brand is the most important asset to any company. A good brand strate… Read More
2017-12-04 11:47
Well, who are you? (who are you? who, who, who, who?) I really wanna know (who are you? who, who, who, who?) Tell me, who are you? (who are you? who, who, who, who?) ‘Cause I really wa… Read More
2017-10-11 13:13
Despite all the awards, NSS scores, TEF evaluations and the millions spent on campus upgrades, the fact is University marketers are selling into a market where the competition either has pro… Read More
2017-05-08 11:04
I was sad to read of Pirsig’s death a couple of weeks ago. His book “Zen and the art of motorcycle maintenance” had a profound effect on me when I read it as an impressiona… Read More
2017-01-09 15:51
What are we to make of the changes to Higher Education policy, which are making the sector more “consumer-led?” and causing concern amongst academics? The Higher Education and Re… Read More

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