Local SEO service is a Search engine optimization for businesses that service customers within a specific geography.
Google shows different results when there is a location-specific intent in the search query.
What is the difference between Local Seo and SEO
- Local Place Terms Vs. Broader Terms( ex. Need Plumber Vs. How to fix the Sink)
- Optimized for certain cities vs. national terms used anywhere.
- They are mainly used for selling services/products done vs. eCommerce products.
Local Seo increases the visibility of small businesses with a local clientele. When you use specific key phrases, local SEO practices target people who search for products and services in their local area. You can use these strategies to increase the chances of getting found by the specific people you’re selling your products/services.
When you visit a search engine like the all famous Google, their job is to keep delivering search results that will help find the results you were looking for fast so that you will continue to keep using their platform in the future. Mainly to sell ads that is how they make their money, but that is for another post.
When you enter that search term, Google needs to determine is this something the user wants close to them, or it is something found anywhere on the globe. Search for “How to fix the sink?” is different than “Where to find a plumber?”
How does Google know the difference?
The simple answer a “plumber” is distinctly a category of business compared to “How to fix the sink?” is a topic.
Google Search Checks:
- History (Sites You have Viewed)
- Previous searches
- Cookies
- IP Address(Computer or Mobile network Info)
- Public Network Connection
- GPS Data(when applicable)
Once Google has that information, it will learn what it is you want to search for.
This is where Local SEO and SEO differentiate and where you want to optimize your website and outside sources(Links, Social Sites, Google My Business, etc.) to know the difference. You want to emphasize specific keywords or phrased for google to know you are local or not.
A lot is going on to make local SEO work, but understanding the foundation, you need to succeed.
Why optimize local SEO?
Your business can show up on the top of google on the Local three-pack in your area.
It can show up on maps(Google Maps, Apple Maps, etc.) results for your business is in.
The top 4 things you need to optimize for local SEO
- Google My Business
- Local On Page Optimization
- Local Citations
- Reviews
It is important to have all of your business information compiled together in one place.
Here is a link to a Google sheets document to keep everything together.
This post first appeared on Fort Lauderdale Web Design And Marketing, please read the originial post: here
