Telegram marketing involves promoting a brand through the Telegram. Utilizing this channel enables you to expand your reach, increase sales, and assist customers in discovering your services.

Telegram is a messaging app that you can use on your phone, tablet, or computer. It’s quick, safe, and doesn’t cost anything. With it, you can send messages, share photos, videos, and files. You can even make groups and channels to connect with your friends or audience more easily.

Why should you use Telegram Marketing for your business?

Well, as of April 2023, Telegram has 800 million people using it every month, and 55.2 million new users join every day. This growing popularity means that marketers can benefit from several advantages. In India, the average time spent is 2.2 hours/day. 

Benefits of Using Telegram:

1. Keep Your Audience Informed:
   • Use Telegram channels to keep your audience updated. Create a public or private channel, invite your current customers, and share more photos and videos of your products. Share the history of your brand and introduce your team. Notify clients about upcoming sales and hot offers.
2. Better Communication with Customers:
   • Utilize Telegram groups to interact directly with your customers. In a group, you can chat with your audience, and group members can interact with each other. Add administrators to manage your group more efficiently. Let loyal customers help new leads by answering questions about your product or service. Telegram Groups are an excellent way to build a community.
3. 24/7 Customer Support:
   • Implement chatbots for round-the-clock customer support. Chatbots are online assistants that handle everyday tasks, such as answering FAQs, managing orders, and consulting clients. By using chatbots, your customer support team can focus on more complex issues. Create a chatbot without technical skills using SendPulse and set up auto-reply flows based on specific keywords like “delivery,” “price,” or “refund.”
4. Drive Traffic to Your Website:
   • Share links to your landing pages, invite customers to explore your new collection or provide a link to client reviews. This strategy increases traffic to specific pages on your website.
5. Increase User Engagement:
   • Use Telegram polls to boost user engagement. Create polls with multiple answers to understand your customers’ opinions about your product or service. Conduct quizzes to explain why a user chose a specific option, which works well for educational services. Your polls can be kept anonymous.

Now that you know the good things about using Telegram, let’s figure out how to use all these tools in your plan.

 Telegram Marketing Strategy

1. Set your goal
2. Create a Telegram account
3. Promote your Telegram account

Let’s discuss them, one on one –

Step 1: Set Your Goal

Developing any strategy begins by defining a goal. Your goal shapes the tools, content types, and metrics you’ll use. With Telegram, you can aim for:

• Driving traffic to your website
• Increasing customer engagement
• Building trust with your audience
• Automating routine tasks
• Supporting clients
• Boosting sales

For instance, if your goal is to build trust with existing customers while boosting sales, you might create a private channel for your most loyal clients. They can be the first to know about sales, participate in polls to choose discounted items, and more.

Step 2: Create a Telegram Account

Now that you’ve defined your goals, it’s time to kick off your Telegram journey. There are three options available: a group, channel, or Chatbot.

Group

A group is like a chat where lots of people can join. It can hold up to 200,000 members. Once you’re in a group, you can share messages, photos, videos, and audio files. You have two types to pick from: public or private. If it’s public, anyone can find it, join, and see its history. If it’s private, people can only join if you add them yourself or by using an invite link.

To make a group, tap on the three horizontal lines in the top-left corner, select “New Group,” add members, give it a name, and set a photo or video.

Enhance Your Group

If you want to keep your group in check, you can add admins. Admins are like helpers who can do different things:

• Change group info: They can update details about the group.
• Delete messages: They can remove messages if needed.
• Ban users: They can stop someone from being in the group.
• Invite users via a link: They can bring in new members using a link.
• Pin messages: They can highlight important messages for everyone to see.
• Add new admins: They can make more admins to help.
• Remain anonymous: They can stay unknown if they prefer.

You can also decide what regular members can do and even create polls to make your group more engaging.

If lots of people already like what you do, you might want to make a channel.

Create a Channel on Telegram

Telegram channels are like megaphones for sharing messages with a big crowd. They don’t have a limit on how many members can join. Channels work a bit differently than groups. Only the people in charge (admins) can post messages. When there’s a new message, everyone in the channel gets a notification. Instead of seeing individual senders like in groups, members see the channel’s name and photo. Members can’t see each other or the admins, only the owner and the admins can see who’s in the channel.

To make a channel, tap on the three horizontal lines in the top-left corner and pick “New Channel.” Give it a name, write a description, set a photo, choose if your channel is public or private, add some text for an invite link, and invite members.

Trying to decide between Telegram channels or groups? Find out which is best for you in our blog: ‘Telegram Channels or Groups: Which One’s Best for You?”

Easy Telegram Tips for You

Wondering how many folks are checking out your posts? Easy, just look at the views under each one. Cool, right? If you’ve got more than 500 subscribers, you get to dive into some nifty stats:

1. Languages: Find out what languages your subscribers speak.
2. User Activity: Track who’s joining, leaving, and muting your channel.
3. Discovery Insights: Learn how people discover your channel.
4. Post Interaction: See how your followers are engaging with your posts.

Feeling organized? You can schedule your posts to go out automatically. Want to be subtle during downtime? Send silent messages at night, so your followers get a notification with no sound. Keep things easy to find by using hashtags.

Want to manage your channel like a pro? Add some admins and enable signatures, especially handy if you’ve got big shots like the Director, HR, or Accountant posting.

Got a chatty audience? Create a discussion group for opinions. All your posts get forwarded and pinned there. It’s like a neat thread where members can comment on each post. Oh, and polls are on the menu too.

If you’re all about customer support and want to keep it 24/7 without burning out your team, think about setting up a chatbot. No coding skills are needed! Keep reading to find out how to make one.

Easy Guide to Chatbots

Picture this: your company’s booming, with loads of customers reaching out every day. That’s where a chatbot swoops in. What’s a chatbot, you ask? It’s like a virtual assistant having a chat with your customers, following a script you’ve set up.

These chatbots aren’t just cool; they’re super useful. They can spill the beans on your brand, flaunt catalogs, drop prices, schedule consultations, tackle FAQs, seal the deal, and even handle those everyday tasks that can get a bit snoozy. And guess what? The more you “teach” your chatbot, the slicker it gets.

In a nutshell, a chatbot is your sidekick, making things smooth for both you and your customers.

Step 3: Get the word out about your Telegram account

Once you’ve figured out what you want to achieve with your account, decide if you want to use a group, channel, or chatbot. It doesn’t really matter which one you pick, just make sure it’s easy for people to find. Here are some good ways to tell people about your Telegram account, so give them a look!

1. Social Media Magic: Your social media followers on platforms like Facebook, Instagram, TikTok, and LinkedIn are like treasure chests of potential leads. Don’t miss out! Share your Telegram link on your Instagram bio or give special perks to those who join your Telegram channel or group.
2. Buddy Up for Success: Team up with famous Telegram accounts in your field. If you’re into selling tours, ask a popular traveler or blogger to give your agency a shout-out in exchange for a sweet discount. If beauty products are your thing, team up with top specialists in your area.
3. Adventures in Facebook Ads: Take your Telegram account to new heights with Facebook ads. Craft an offer that’s too good to resist and target the right audience. Just keep in mind, this can cost a bit, so be sure you’ll make your money back if users join your account.
4. Group Groove: Find groups on Telegram where people chat about things that interest them. Share your account there, but be sure it matches the group’s topic. And remember, follow the rules or risk getting banned.
5. Your Website Wonderland: Your website is a goldmine for promotion. On your popular pages or product landing pages, let visitors know about your Telegram account. Give them a reason to join, like exclusive deals. If you have a chatbot, invite them to chat with customer agents or help them find the perfect product. For channels, tempt them with exclusive offers.

Pick the method that suits your business best or mix it up for even better results!

Telegram Marketing Examples

Let’s dive into some real-life examples of effective chatbots in various industries to spark your inspiration. Take a look at these shining examples:

1. E-Commerce Extraordinaire: Imagine a clothing brand using a Telegram chatbot to assist customers in browsing and purchasing products. The bot could provide personalized recommendations, offer exclusive discounts, and even facilitate a seamless checkout process, creating a delightful shopping experience.
2. Tech Support Triumph: A tech company might employ a chatbot on Telegram to troubleshoot common issues for its users. This bot could guide customers through problem-solving steps, offer helpful tips, and escalate more complex problems to human support when needed, providing efficient and timely assistance.
3. Travel Companion: Consider a travel agency utilizing Telegram to engage with customers. A chatbot could help users plan their trips, suggest destinations, and provide real-time updates on flight details. This interactive approach not only enhances customer experience but also encourages them to choose the agency for their travel needs.

In conclusion, Telegram marketing is a powerful strategy that can boost your business in India in 2024. With the increasing popularity of Telegram and its large user base, leveraging this platform can help you expand your reach, increase sales, and provide better customer support. By following the tips mentioned in this article, you can develop an effective Telegram marketing strategy.