Keeping up with the latest Marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky since most people looking for a home loan don’t apply or commit on a whim. It can take people months or years to decide that they want to buy a house, and many people spend a considerable amount of time comparing different lenders. Applying the following trends to your marketing repertoire can help you generate more leads, more clients, and more revenue.
Market to Millennials
We know what you’re thinking – why market to millennials when there’s so much data that says they won’t ever be homeowners? However, there’s also data proving that millennials will – and currently are – entering the real estate market. A Choice Home Warranty survey found that 30% of millennials plan on buying a home in the next five years. Data from the National Association of REALTORS® has found that the greatest percentage of new home buyers have been people age 34 and under and that millennials are out-buying baby boomers in real estate. These facts should be enough to convince you that now’s the time to start targeting millennials if you aren’t already.
Tell a Story with Direct Mail
The best ads are ones that convey a story and elicit a feeling. Right now many marketers are utilizing content marketing via blog posts, Social Media, email newsletters, and use cases to tell their story. Though it isn’t often associated with content marketing, direct mail has been a mortgage marketing staple for decades. Select images for your mailers that convey a story about homeownership, give examples of past clients, or use testimonials that tell a convincing story to your prospects that’ll make them want to apply for a mortgage with your company.
Amp Up Your Social Media
Essentially every company has some type of social media presence. In today’s digital world, social media marketing is continuing to grow in popularity. Lacking a strong social presence can be devastatingly detrimental to your business. Just because marketing mortgages doesn’t feel as glamorous as marketing consumer goods doesn’t mean that there isn’t a space or need for your mortgage related content. Social media can be a great way to advertise, reach new clients, and grow brand awareness. Study your customer base to see which social media platforms they’re most likely to use. You don’t necessarily need to have a profile on every platform. What’s important is producing excellent content on the channel(s) your target audience uses.
Incorporate Minimalism
Minimalism is having a huge moment in interior design, fashion, consumer goods packaging, and also in advertising. In direct mail, many advertisers are creating mailers with minimalistic graphic designs. This translates to pieces that look cleaner with fewer images, shortened text, utilization of white space, and a simpler color scheme. For direct mail marketing, you may want your mailers to feature images of houses and apartments with minimalistic styled interiors, try simplifying your graphics, and using fewer colors.
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