Have you ever bought an Email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars to buy one of these lists, which only adds insult to injury when your campaign’s performance is underwhelming. If you’re looking for an alternative, we have the perfect solution: Direct Mail.

Yes, Direct mail. Just because it isn’t one of the newest digital marketing trends doesn’t mean that it doesn’t work. In fact, its longevity only speaks to its power. Even with all of the new digital advertising and marketing tools, direct mail continues to flourish and shows no signs of stopping.

Smart advertisers like direct mail because of the incredible results it can bring. For one, the direct mail data is extremely accurate. One of the main issues with purchased email lists is that it’s hard to know their accuracy. Many people have multiple email addresses which they use for different purposes. People also frequently create new email accounts when they sign up for free trials. Both of these factors make it nearly impossible to know whether or not you’re sending your campaign to someone’s primary email address that they check daily (instead of the account they created for a free Netflix trial). Direct mail data comes from reliable sources, ensuring that your data is correct.

These accurate data lists also make it easier for you to pinpoint your target audience. It’s hard to know if the people in your consumer email list actually represent your client base. It’s easy for people to lie about their name, age, income, location, and occupation when creating an email address. Depending on the type of list, direct mail data can come from credit bureaus, county deeds, courthouse records, license offices, license offices, and tax collectors. The data doesn’t rely on self-reporting, ensuring that you can accurately target the right consumers.

Another benefit of direct mail marketing is that it’s often less competitive. Email marketing is extremely popular which is why so many businesses encourage users to sign up for their email mailing lists and send daily messages. However, this also means that people are receiving more emails than ever before. Your email is competing with 100-plus messages in a prospect’s inbox, making the chances that they open and read your message slim. Direct mail isn’t as popular, so your mailer faces relatively little competition in mailboxes, thus making it more likely to stand out and get read.

And of course, the best thing about direct mail is how it can improve your sales. Accurate data, better targeting, and lower competition leads to more responses and sales. Direct mail campaigns are known for yielding significant ROI, making them one of the best types of marketing for your business. To learn more about how direct mail can be beneficial for your business, contact us today.

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