Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a Direct Mail Campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. We want all of your direct mail endeavors to be successful and profitable, so we’re sharing some common errors people make in their campaigns and how you can fix them.

The Problem: Broad data list

The Fix: Targeted data

When it comes to direct mail lists, less really is more. Having a smaller, more targeted data list will always bring you better results than a bigger, broader less. Broad lists lack focus and don’t allow you to focus on your target audience. With each direct mail campaign, you should strive to reach your target audience – and no one else. Anyone outside of your consumer base should be excluded from your campaign. You can fix this problem by making sure your data is as targeted as possible.

The Problem: Boring offer

The Fix: Enticing offer

Your mailer needs to have an offer that excites and entices your prospects. It should be something they’re interested in or need; otherwise they won’t bother with responding. Think about the needs, problems, and interests of your target audience when you create your offer. It’s not just enough to give something away for free. If it’s not relevant to their lives and needs, people won’t care enough to respond. For example, a free consultation to learn more about refinancing with lower interest would be a good offer for a mortgage company advertising to people with big loans and high interest rates. This offer works because it’s relevant to the audience and there’s an incentive – these people have high interest rates, with this offer they can see if they qualify for a lower rate.

The Problem: Poor data

The Fix: Upgrade to high-quality data lists

If there’s one thing that you need for a successful direct mail campaign it’s high-quality data. When you work with top-tier data, you know that your list is accurate and up to date. Lower quality data isn’t updated as frequently which makes you at risk for having inaccurate information. Always buy the best data possible to ensure that you set yourself up for a winning campaign.

The post Why your Direct Mail Campaign Isn’t Working and How to Fix It appeared first on Titan List.