High-quality data is a Direct Mail essential. Your campaign won’t yield high response rates, sales rates, or ROI with a less than stellar mailing list. Because of this, you need to be educated and prepared when you shop for data. The more you know about what to look for, the more likely you’ll be to find a genuinely great data list Broker. Finding the right company can be a challenge since there are so many options out there. To make things easier for you, we’ve outlined some qualities that we believe great data list brokers have.

Compliant
First and foremost, a great data list broker is Compliant with national opt-out lists. Sending direct mail to people on opt-out registries can earn you significant fines and other penalties. Make sure that the list broker you work with is compliant with these registries so that you don’t have to pay the price later.

Perfect Reputation
You owe it to yourself to do business with a company with a solid reputation. Do your homework and look up reviews for the brokers you’re considering. Check Facebook, Google Reviews, Yelp, Angie’s List, and any other review sites that you can find. It’s also worthwhile to read through any client testimonials that they have on their website. All of this research can be time-consuming, but ultimately it makes all the difference if it prevents you from working with a broker with a bad reputation.

Regular Maintenance & Updates
Make sure that you work with a company that is diligent about maintaining and updating their databases. This is crucial to ensure that the data you buy is as accurate as possible. Buying a list with inaccurate information will cause you to send mailers to the wrong people who may not necessarily be part of your target audience, which is a big waste of money. You also want to make sure that they update their data regularly so that new qualified prospects are added to the list.

Knowledgeable
It’s in your best interest to work with a knowledgeable broker who understands what type of mailing list you’re looking for. An experienced data list broker will be able to make sincere, helpful recommendations as to what kind of list you should purchase and the attributes that will help you reach your target audience. Working with someone familiar with your industry and target audience is a huge benefit because you can trust that you’re buying data that’s right for meeting your goals.

Are you looking for an excellent, trustworthy, helpful data list broker? Look no further. At Titan List, we’ve helped clients big and small in a wide range of industries find the right data lists based on their needs. Contact us to learn more.

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