Imagine yourself fifteen years ago. What would you have said if someone told you that cellphones would replace video cameras and CD players, that Netflix would replace video stores, or that more people would make purchases online than in stores? Would you have believed it?
It’s wild to think how far we’ve come – how far technology has brought us already, and how much further it’ll take us in the future. Of course, these technological advances have reshaped how many of us do business, specifically advertising and marketing. With all of the digital marketing capabilities, many people wonder why companies continue to create Direct Mail Campaigns. It’s a legitimate question.
Direct Mail may not be the newest trend, but it has consistently proven itself to be a powerful advertising tool. Many marketers fall prey to putting all of their eggs in one basket with a solely digital-focused strategy. Because of this, email inboxes are extremely crowded and websites are full of pop-ups and display ads. Both of these things interfere with the consumer’s life. Receiving a mailer, on the other hand, isn’t intrusive. Most people collect their mail every day. Fewer advertisements are in the mailbox than the email inbox or on webpages, making a Direct Mail piece really stand out.
Another reason why direct mail campaigns are successful is due to the level of personalization. Physical mail feels more personal than digital ads. With social media, email, and texting, fewer people send out letters. Think about it – when’s the last time you received mail from a friend that wasn’t a holiday card or invitation? Consumers like receiving mail. It’s a reminder of a simpler time and feels more meaningful.
Additionally, mailers have the advantage that they can be saved. Consumers can keep the mailer they receive and use it later on when they’re in need of the product or service advertised. The same certainly can’t be said for email or display ads. Deleting an email is as easy as a click of a button, and now that many companies use email to reach clients inboxes are always full. Digital ads get forgotten once the user exits the site they’re on.
2017 is almost over, and direct mail campaigns were one of the most profitable types of advertisements this year. If there’s one thing to know about direct mail, it’s that it works. Direct mail will continue to generate leads and sales next year and for the years to come. To get started with a campaign, contact us today.
The post Why Direct Mail Campaigns Continue To Succeed (In 2017 & Beyond) appeared first on Titan List.
