If you’ve ever executed direct mail campaigns with low-quality data or without a Targeted Mailing list, you probably haven’t had the most stellar results. Here on the blog, we love discussing direct mail’s numerous benefits, but it’s important for us to stress that you’ll only see these if you’re using a reliable and accurate data list. To show you how important this is, we’ve described some of the incredible things that you can expect to happen when you start using a targeted mailing list.

Costs Will Go Down
You’ll be pleasantly surprised to see how much your campaign costs decrease when you target. With a smaller list, you’ll be sending mailers to fewer recipients. This slashes print and postage costs significantly.

High Response Rates
Don’t think that a smaller list will lower the number of responses you’ll receive. A targeted list generates plenty of responses because everyone on the list is qualified and meets the standards of your target audience. You’re only eliminating people who don’t meet the criteria of your buyer persona. You’ll be surprised to see just how many responses you receive.

High Sales Rates
Naturally, a high volume of responses often leads to many sales. Again, because the people on your list could be in need of your product/service, you can bet that many of them will not only respond but also become paying customers.

Improved Mailer Quality
It’s challenging coming up with copy, design, and graphics for a mailer for a big and diverse audience. It requires you to create something generic that will somehow appeal to people with different needs and interests. Consumers don’t appreciate generic messages. Great ads that drive sales are ads that resonate with people on a personal level. With a targeted list, you’ll be able to better personalize your mailers. When you improve the quality of your mailers, you’ll see more responses and sales.

Greater Profit Margin
We decided to save the best for last. The most significant change you can expect to see with a targeted mailing list is that your campaign profit margins will increase. As previously mentioned, targeted lowers postage and print costs. You’ll still be generating sales and leads, which results in a greater profit margin.

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