Direct Mail is a marketing staple in the mortgage industry. Here at Titan List, we’ve helped countless mortgage lenders generate new leads and earn millions of dollars in closings. However, there are still many mortgage companies out there who don’t use Direct Mail or who aren’t using it to its full advantage. Here we have some key direct mail facts that we believe all mortgage lenders should know.
Direct Mail Yields Amazing Results
When selecting an advertising medium, you want to use something that will help improve your business. You obviously don’t want to waste time and money on something that doesn’t work. Direct mail is a tried and true tool that consistently brings great results. Last year, the DMA’s annual study found that direct mail yielded higher response rates than email marketing, online display ads, paid search ads, and social media marketing. The study also found that it yields a higher ROI than paid search and online display ads.
Postcard Postage is Affordable
If you’re considering a campaign with postcards, now is the time. Postcard postage costs weren’t increased for 2017. We love postcard campaigns because they’re engaging, fun to read, and require little copywriting on your end. They’re a great starting point for a drip campaign and/or people new to direct mail. Affordable postage rates mean that there’s no excuse not to run a postcard campaign before the end of the year.
Consumers Don’t Hate Mail
…In fact, they like it! Many marketers assume that people like direct mail as much as they like telemarketing calls (which is to say, they don’t like it at all). A study by the USPS found the opposite to be true, and that people actually enjoy going through their mail. In their survey, 55% of participants said that they look forward to looking through their mail. Additionally, 67% responded that mail feels more personal than the internet. Mortgage lenders should use this to their advantage and deploy more direct mail campaigns.
The post What Mortgage Lenders Need To Know About Direct Mail appeared first on Titan List.
