Does buying a mailing list stress you out? If it does, know that we completely understand and that you’re not alone. There are a lot of list vendors out there, and there are so many different types of data. How do you find the right list that will meet your needs?
Here at Titan List, we don’t *just* sell data lists. We seek to educate people on Direct Mail best practices. Part of this entails sharing our knowledge about mailing lists. Today, we’re discussing data from the three Credit bureaus, also known as pre-screened/credit driven data. If you follow our blog, you probably know by now that we consider this to be the gold standard of direct mail data. Read on to learn the benefits of using credit bureau data for your campaigns.
It’s Reliable
What makes this data so special is its sources: the 3 credit bureaus, Equifax, Experian, and TransUnion. You can trust that data from those three credit houses is accurate and reliable. With this data, you never have to worry that your list has incorrect information or is in any way outdated.
It’s Exclusive
Additionally, list brokers need special approval to be able to sell pre-screened/credit driven data. Because of the nature of this data, the bureaus want to make sure that it’s in the right hands – meaning only distributed by respectable, reputable vendors with integrity and quality service. (Side note: If you’re shopping for a mailing list and see that a company sells pre-screened/credit driven data – even if you’re not in the market for it – that’s a sign that it’s a trustworthy business.) A limited number of companies are authorized to sell credit data lists, making it somewhat exclusive. Because it’s harder to come by, your lazier competitors won’t make an effort to buy it.
It’s Extremely Targeted
Targeting is key to direct mail success, and pre-screened data allows you to target prospects very precisely. You have the ability to identify your desired audience by their credit score as well as other attributes such as debt, home value, debt, and more. Focusing your efforts on reaching your target audience is the best way to set your campaign up for success. You’ll see more responses, more sales, and a higher ROI.
Interested in buying a pre-screened list? We’re one of few certified vendors. Contact us today to speak to one of our specialists to learn how right combination of attributes can help your next campaign.
The post Benefits of Credit Bureau Data appeared first on Titan List.
