We can’t stress this enough, but we feel that it’s worth repeating and mentioning: you can’t just use *any* mailing list for your direct mail campaign. You need to buy a list that aligns with your campaign goals. Otherwise, you’ll be wasting your time and money. Lists aren’t one size fits all, so you need to be clear about your intentions before you buy data. If there’s one general rule of thumb that applies to everyone, it’s that Targeted lists reign supreme. Targeted Mailing Lists deliver the best results – plain and simple. A campaign executed with untargeted data is destined for high costs, few responses, and low sales rates.

Finding the right data list isn’t always easy, so we’re sharing advice on how to find targeted lists that will meet all of your needs so you can achieve your sales goals.

We encourage mortgage professionals to consider using pre-screened/credit driven data. This data is sourced from the three leading credit bureaus and allows you to pinpoint prospects based on credit score. The benefit of using pre-screened data is that you can easily identify the group you want to market to based on their credit score range. This is especially useful for mortgage lenders, as whether or not a buyer qualifies for a loan is highly based on their credit score. No more wasting money sending mailers to people who don’t mean the credit qualifications for the loan you’re advertising. Additionally, another advantage is that only certain brokers are certified to sell credit driven data, which means that it’s not as commonly found or used. Using this data can give you a one-up over your competitors who are just using “standard” data.

Another effective Targeted Mailing list that we love is trigger data. These lists consist of people who have recently inquired about a new loan, making them extremely qualified leads for the mortgage and auto industries. Trigger data campaigns perform phenomenally with great response and sale rates as well as high ROIs because everyone on the list has recently shown an interest in the service or product offered. It really helps you weed out people who have no interest in or need for your offering.

Lastly, we want to mention that you can make most lists targeted by taking advantage of the available attributes. When you’re buying a mailing list, ask the broker about the attributes available for the data you’re considering. Sometimes you’ll find that you have many options that you can use to narrow down on your target audience. Attributes can also be used for eliminating people that don’t fit your audience criteria. Marketers in a variety of industries can benefit from targeting through attributes.

Looking for a highly targeted direct mail list that will bring you new business? Contact us today to learn more.

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