Is your nonprofit’s website Mobile-friendly?
If not, it should be.
Smartphones are emphatically not some trend waiting to go out of style. In fact, they’re the wave of the future and their use is exploding. Consider these statistics: In 2015, 65% of U.S. adults owned smartphones, up from 35% in 2011. In 2015, 56% of all Internet traffic was from a mobile device. What’s more, Cisco projects that over 70% of Internet traffic will be from mobile devices by 2020.
If your nonprofit’s website isn’t mobile-friendly, you risk irritating many of your prospects—literally. For example, Google says 61% of users are unlikely to return to a mobile site they had trouble accessing (MicKinsey & Company). You’ll also “annoy” Google, which now penalizes websites that aren’t mobile-friendly.
“Over 70% of Internet traffic will be from mobile devices by 2020.”
If your nonprofit’s website isn’t mobile-friendly, you risk irritating many of your prospects.
Click To Tweet
Let’s get mobile-friendly
Despite some Google search results that claim you can “Get Your Website Mobile-Friendly in 2 Minutes,” or implement “5 Quick Ways to Make Your Site More Mobile-Friendly,” the truth is, it isn’t easy to do.
Ally 360 has considerable experience getting websites mobile-friendly using a process we call Mobile Mirroring. After implementing our techniques, the mobile-friendly version of your website will mirror the look and feel of the original.
Here’s how it works
- First, we analyze your website to find out where 80% of your traffic goes, because those are the areas that need optimizing for mobile the most.
- Then we get nerdy and start re-coding the HTML, CSS and JavaScript languages embedded in your website. Okay, that was a little technical. Here it is explained in Human:
a) HTML is a coding language that tells a Web browser how to display a webpage’s words and images.
b) CSS is a code that tells the Web browser how to display colors, layout and fonts.
c) JavaScript enhances HTML and CSS, making a webpage dynamic. (By dynamic, imagine, say, an image of a little frog hopping across a webpage—that’s JavaScript in action.) - After all that, tests are run to make sure the mobile-friendly version of your website mirrors the original and operates perfectly.
- Finally, when somebody visits your nonprofit’s website on their mobile device, all the recoding will be activated and, as promised, your website will fit seamlessly into a mobile phone of any size, even tablets.
Websites optimized for mobile and e-commerce is a must. Is yours optimized?
The post Optimize Your Website for Mobile Now and You’ll Make Google 😊 appeared first on Ally 360 Blog.