LinkedIn has become one of the main platforms for professionals to demonstrate expertise and grow their network and personal brand. However, consistent posting is key, and that’s where many get stuck. Are you feeling overwhelmed by managing your own LinkedIn presence or that of multiple clients? A LinkedIn content planner is a great way to get organized, save time, and think strategically. Read on to find out how to create a LinkedIn planner step by step, what tools to leverage for efficiency, and how to position yourself as a sought-after professional in your niche. What is a LinkedIn content planner? A LinkedIn content planner is a tool for organizing and scheduling content for your LinkedIn company page or personal profile. It’s a roadmap that includes marketing goals, target audiences, types of content, and needed resources. A planner gives you a bird’s-eye view of your LinkedIn posts to understand what’s missing, what needs improvement, and when to act. Essential features of a LinkedIn planner Publishing content and building brand awareness is easier with a content planner that lets you do the following: LinkedIn strategy collaboration Posting on a whim will not produce stellar results, if any. A planner should enable your […]