We loved everything about Social Media in 2017.

It was an amazing year for the Planable team. We graduated the Techstars London accelerator program.  Our team expanded our engineering team, introduced subscriptions plans, a new composer. And 2017 on Social Media was extremely hilarious. Facebook, Youtube, Twitter had already published their social media year in review, but the audience wants more! We’ve seen everything this year – beautiful ads, funny campaigns, rise of Augmented Reality (AR) apps, advancements in social media networks, acquisitions of tbh, and politics on Twitter like never before. 

We thought of an idea, to create the most epic page to summarize the social media year in review 2017. 

• Best Posts on Social Media This Year
• Worst Social Media Posts in 2017
• Trends of 2017 That Actually Happened (coming soon)
• The Best 10 GIFs by GIPHY This Year (coming soon)
• Most Important News in Social Media in 2017 (coming soon)

Best Social Media Posts in 2017

All of us have seen this McDonald’s famous tweet on Black Friday. Initially, everyone thoughts that the social media intern should be definitely fired after this. Though they managed to turn the situation around and the post went viral. We’re pretty sure their digital team would like to avoid this kind of oops’es in the future. (and they could do that with Planable :wink:)

Black Friday **** Need copy and link****

— McDonald’s (@McDonaldsCorp) November 24, 2017

Exactly same day, a couple of hours later another tweet reached 10x better results on social media. It’s a reply from Wendy’s, the badass brand on Twitter. Completely worth it for our social media year in review! Recently, Wendy’s made an AMA on Reddit that we recommend you to check it out. 

As one of the most popular ads on Youtube this year, became the short-film by Dior, featuring Natalie Portman’s stylish and romantic video. “It’s a love story, full of ups and downs” says Natalie in one of the latest interviews with Vogue, featuring the Sia’s song – “Chandelier”  

It’s not a surprise that celebrities reach millions of likes in a couple of hours on social media. This particular photo breaks all the records. 36 year old singer Beyonce, reached up to 10M likes on Instagram for the first public photo of twins. 

Virgin Orbit thought of a cleeeeever way to show how big space is, let’s give them a round of aplause .  

Ellen was so flattered to receive the access to 280 characters, recently rolled out by Twitter. She has so much to say about it, that 140 were “almost” enough. 

@caitlin__kelly was not impressed by 280 characters 

Ken N tried,  ¯\_(ツ)_/¯

Skittles smart commercial was presented at Super Bowl 2017, what do you think of this one? 

State Street Global Advisors presented the world a sculpture called “Fearless Girl”, in partnership with McCann New York. According to Bloomberg, all the tweets, selfies and news reports mentioning the artwork has resulted in $7.4m in free advertising for the financial firm that commissioned it. It’s definitely a success. 

Let’s talk about KFC now, one day in the middle of October. @edgette22 has seen something very weird that made it the highlight of the week. KFC follows only 11 people, who are they?!

Definitely one of the best Amazon Product Reviews EVER! 

There was an unexpected distraction for Professor Robert Kelly when he was being interviewed live on BBC News about South Korea. But he managed to keep his composure and complete the interview successfully.

Penn State IFC used Twitter to help the ones in need during the devastation in Houston.

We Are Social comes with one of the most popular social media campaigns of the year Domino’s “Alexa, ask Domino’s to feed me”. Skill enabled UK consumers to ask Alexa to order a pizza. Since its launch and promotion via social media, the campaign (which ran in September) garnered 2.7 million impressions on YouTube and 4.4 million on Facebook.

Ikea made Augmented Reality easy to use in their new app called Ikea’s Place, that you can download right here.