Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**.

Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge App Store offers thousands of apps to help you grow your business.

But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store.

Don’t worry — we’ve done the research for you! This blog post will dive into some of the best Shopify apps available and how they can help you grow your business.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

The 14 best Shopify apps for your ecommerce store
Once you start looking at apps in the Shopify app store, you’ll realize that many offer free plans or free trials. What better way to make sure something is right for you and your business? Here’s a list of high-quality apps that are either free or offer free trials to get you set up right.

Best Shopify apps for customer support
1. Keeper — Recover Abandoned Carts
Keep Cart recover abandoned cart
Source: Shopify App Store
The average documented online shopping cart abandonment rate is 69.99%! That’s a whole lot of money unspent. The reality is, most customers shop on their devices multiple times a day before they press that buy button.

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored.

Keeper remembers customers’ shopping carts across all their devices. This makes it easy for them to complete their order, resulting in more sales for your store.

Shopify stars: 4.3

Key features:

Make it easy for customers to complete their orders across devices
Decrease your store’s abandoned carts
Increase your average order rates
Pricing: Free.

Customer review:

CHIC 404 Boutique 5-star review
Source: Shopify App Store
2. Route – Protection & Tracking
Route – Protection & Tracking app website
Source: Shopify App Store
Today’s customers have high expectations, and full transparency is the best way to satisfy them.

People want to know a lot of information post-purchase, like when their purchase has shipped, when they can expect it, and where it is in the shipping process. Route makes that possible with always-on package tracking and order protection against loss, theft, or damage.

And for the environmentally conscious consumer? Green Package Protection is the clincher.

If a customer picks Green Package Protection (for an added fee of up to 2% of their cart total), Route will calculate the carbon emissions created in transit and offset them to provide a carbon-neutral shipping experience.

Shopify stars: 4.1

Key features:

Reduce frustration, support costs, and claims resolution time
Give customers confidence and peace of mind at checkout
Take control of the brand experience from checkout to delivery
Increase conversion, loyalty, and customer retention
Help protect the planet while doing business
Pricing: Free.

Customer review:

Warrior 5-star customer review
Source: Shopify App Store
3. Loox – Product Reviews & Photos
Loox best product reviews across store
Source: Shopify App Store
If you could guarantee you’d boost conversions and sales by doing something simple, you’d do it, wouldn’t you? Highlighting customer reviews on your website can often translate into big wins.

According to Spiegle Research Center, there is a 270% likelihood of purchase for a product with at least 5 reviews compared to a product with no reviews.

Loox sends automatic review request emails to customers after they purchase your products. It will ask customers for reviews and even offer discounts for adding a photo or video.

Shopify stars: 4.9

Key features:

Highlight your best product reviews across your store
Encourage customers to share reviews with incentives
Choose from a variety of display options
Pricing: 14-day free trial. Plans start at $9.99/month.

Customer review:

Razorback 4×4 customer review
Source: Shopify App Store
4. Joy – Rewards, Loyalty Program
Boost Your Sales Joy loyalty program
Source: Shopify App Store
Every customer loves incentives and deals. Especially these days, when people are more watchful of their spending and less likely to indulge. According to Insider Intelligence’s latest report, spending on durable goods fell 3.2% in 2022 as consumers pulled back from big-ticket products.

So how do you boost sales in an unpredictable market? Use a Shopify integration like Joy. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards.

With Joy, you can easily create custom on-page pop-ups that offer customers a welcome discount code or ask them to sign up for your loyalty program. Plus, you can set up different loyalty tiers, spending requirements, and more within the platform.

Shopify stars: 5.0

Key features:

An automatic and powerful rewards point system for spending, sharing on social media, or leaving a review
Boost retention, engagement, referral, and overall customer lifetime value
Improve your customer shopping experience and boost brand loyalty
Pricing: Free.

Customer review:

Joy 5-star review awesome toys and gifts
Source: Shopify App Store
Best Shopify apps for sales
5. Instafeed – Instagram Feed
Instafeed customizable grid
Source: Shopify App Store
We all know Instagram is addicting. There is just something about scrolling through images that keeps us hooked. In fact, it’s so conducive to selling products that 44% of people use Instagram to shop weekly.

Now, with the help of Instafeed, you can take that success and apply it to your Shopify store. Instafeed is an official Instagram app that, once integrated, displays custom shoppable Instagram feeds on your website, wherever you want it to.

Instafeed pulls content directly from your Instagram page, keeping your store’s content fresh with always updated content.

Instafeed is also a great tool to create social proof. You can repost user-generated content of customer photos on your Instagram to build social proof and convert your store visitors into customers.

Shopify stars: 4.9

Key features:

Save time staying on top of site image updates with automatic content
The photo display layout is fully customizable
There is no impact on store page speed
Pricing: Free and pro plans are available.

Customer review:

5 stars for streamlined Instagram feed
Source: Shopify App Store
6. Printful – Print on Demand
Print on Demand premium products for sale
Source: Shopify App Store
Printful is a print-on-demand dropshipping and warehousing service. With Printful, you don’t need to build up a massive stock of products before a customer orders. Instead, your products are created and printed on demand, one by one. Then, orders are sent directly from the Printful warehouse without you ever having to lay your hands on the product.

It’s a dream, really, for anyone looking to start an ecommerce shop. Printful allows you to offer your customers a variety of premium products ranging from T-shirts to mugs to art prints.

The great thing about Printful? You don’t have to be a designer to create eye-catching products! Printful also offers built-in tools for you to get started creating your own designs, product mockups, and even your brand logo.

Shopify stars: 4.6

Key features:

You pay only when an order comes in, with no upfront costs to Printful
Orders are filled and sent to your customer under your brand (they will never know it came from Printful)
Ability to customize your product packaging to make your brand stand out.
Pricing: Free and pro plans are available.

Customer review:

Simonezzi Coffee Lounge
Source: Shopify App Store
7. Pinterest – Product Curation
Pinterest Product Curation visually appealing design
Source: Shopify App Store
After a decade of service, Pinterest has become a visual search engine giant. Users and businesses alike can pin and share images and videos of products on virtual bulletin boards.

Crafters use it. Designers use it. Wedding planners use it. Any theme you can think of is on Pinterest, so if your business isn’t, you’re missing out on a whole lot of potential customers.

Just install the Pinterest app and connect it to your Shopify store, and you’ll be able to start sharing your products with Pinterest’s huge and engaged audience. The app helps you increase your organic reach and get your products in front of over 400M people, and their wallets, on Pinterest.

Shopify stars: 4.8

Key features:

Quickly publish Product Pins, automatically update your product catalog, and track performance with the Pinterest Tag
Promote pins to reach even more people with campaigns to build awareness, drive consideration or get conversions all from your Shopify interface
Pricing: Free to install. Additional charges may apply.

Customer review:

Eve’s Boutique 5-star customer review for readily available content
Source: Shopify App Store

8. Etsy – Marketplace Integration
Etsy – Marketplace Integration
Source: Shopify App Store
Etsy is a global marketplace for unique and creative goods. If you’ve been in the ecommerce space for a while, you likely started selling on Etsy.

And even if you haven’t heard of it, if you’re a small business owner who sells products of any kind, you should probably get on it.

But if you add an Etsy shop to your existing Shopify store, how do you keep track of it all? That’s where the Etsy Marketplace Integration app comes in. The app automates the selling process and links your Etsy products with Shopify to avoid duplicate listings, all from one handy dashboard.

Shopify stars: 4.8

Key features:

Connects your Etsy store to your Shopify store, avoiding duplicate orders
Converts the Shopify store’s items’ currency to the currency of the marketplace the buyer is in
Real-time inventory management across both storefronts in one dashboard
Pricing: Free to install. Etsy charges $0.20 per listing.

Customer review:

SHAVA customer support
Source: Shopify App Store
9. Appstle – Subscriptions
Appstle conveniently manage subscriptions from Shopify admin page
Source: Shopify App Store
What’s better than one order? Recurring orders! Subscription-based selling is an easy way to tangibly increase your sales, and Appstle Subscriptions helps do just that.

Once customers find a product they like and trust, they become potential repeat buyers. Customers can subscribe to all kinds of products, like monthly coffee bean delivery, vitamins, and even rental clothes. So why not simplify your customer journey and sell your products through a subscription too?

Founded by an Apple-Siri engineer and an ex-Amazonian, Appstle provides an end-to-end recurring orders and payments solution.

Shopify stars: 4.9

Key features:

Send your shoppers automated emails to remind them of upcoming orders
Automatically process payments with recurring billing, using secure Shopify-approved gateways
Stay on top of inventory forecasting
Pricing: Free to install. Additional packages are available.

Customer review:

5-star review great customer service and recommend for small businesses
Source: Shopify App Store
Best apps for Shopify marketing
10. Plug In SEO – SEO Optimization
SEO power tools
Source: Shopify App Store
Search engine optimization (SEO) is the practice of increasing the organic visibility of a web page in search results like Google. It’s a free tactic but one that takes some skill.

You could have the best store out there and sell the best product available, but without SEO, you have a slim chance of showing up in search results for your customers.

Plug in SEO helps take the weight off your shoulders and optimizes your shop for you by auditing for image alt tags, schema, meta tags and descriptions, and more. This easy-to-use search engine optimization app was specifically made for Shopify stores.

With one little app, you can conduct your on-page optimizations, improve your search engine rankings, and increase traffic without confusion.

Shopify stars: 4.7

Key features:

Optimize your page speed to improve your SEO ranking
Get quick tips on how to improve your website
Quickly and easily bulk edit meta titles and descriptions for your products, collection, and blog pages
Pricing: Free.

Customer review:

5 stars for professional SEO service
Source: Shopify App Store
11. Shopify Email – Email Marketing
Shopify Email branded templates
Source: Shopify App Store
Ecommerce emails have a 15.68% average open rate, but according to a 2022 study by Mailchimp, the average email open rate for all industries is 21.33%.

So how can you ensure that your email marketing is successful and in the higher range of email open rates? Get your foot (email) in the door (inbox) with the help of an app like Shopify Email.

Shopify Email was built for your store. It easily allows you to create custom email lists, campaigns, branded emails, and more, all from within the Shopify Admin. The app has a growing collection of email marketing templates like products, sales, restocking, newsletters, holidays, and events, that you can choose from.

So start signing up those subscribers and get that mailing list ready for your first campaign!

Shopify stars: 4.1

Key features:

Easily customize an email by editing text, buttons, images, layout, and more to make it your own
Link directly to products in your Shopify store
Add express checkout buttons to let customers buy products directly from your emails with just a few clicks
Pricing: Free.

Customer review:

SAKETI Italy 5 star review
Source: Shopify App Store
12. Shogun – Landing Page Builder
Shogun powerful drag and drop builder
Source: Shopify App Store
The great thing about Shopify is that it is fairly user-friendly, so anyone can get a store up and running. But if you want your store to stand out from the crowd and look better than the basic package, then Shogun Landing Page Builder has you covered.

Shogun is a powerful drag-and-drop landing page builder that’s user-friendly and quick to learn. Whether you’re a beginner or a seasoned designer, you can use this tool to create an eye-catching and fast-loading landing page.

Shogun also takes into account that a lot of people use their mobile devices to shop. That’s why they’ve got mobile-optimized page templates to choose from. They incorporate the latest design best practices, so you don’t even have to think about it.

Shopify stars: 4.1

Key features:

Easy page builder with a drag-and-drop elements library
Options for more advanced designers to develop completely custom elements using optional HTML/Liquid, CSS, and JavaScript
Customize your collections, productions sections, blog pages, and more
Pricing: Free. Additional packages are available.

Customer review:

Hoscret’s Shogun review
Source: Shopify App Store
13. Buy Button – Click to Buy
Buy Button click to buy clothing
Source: Shopify App Store
60% of marketers report that content marketing generates demand and leads. Having your products placed in blog articles, whether organically or paid for, can lead to conversions. So set up that Shopify store blog and start writing!

It’s an important marketing strategy tactic to create content for your blog and use the Buy Button app for product placements within it.

You can even customize the Buy Button to match your website’s style and brand by choosing the fonts, colors, and more.

Shopify stars: 3.7

Key features:

Let shoppers checkout right on the spot from any website or blog
Turn blog visitors and readers into customers with one click
Customize your Buy Buttons fonts, colors, and layouts to match your website’s style and brand
Pricing: Free.

Customer review:

Brewtus Roasting 5-star customer review
Source: Shopify App Store
14. Klaviyo – Email Marketing & SMS
Klaviyo grow contact list with engaging web forms
Source: Shopify App Store
Want to know what makes your customers tick, click, bounce, and buy? Check out Klaviyo.

The Klaviyo database integrates seamlessly with your tech stack and gives you the full story of every customer that visits, from how they entered your page, what they looked at and how long for.

It also has email and SMS templates to choose from for customer communication and outreach.

Klaviyo makes it easy to sync with your Shopify store and will also create reports to help you understand your customers’ needs and what’s driving sales.

Shopify stars: 4.0

Key features:

Built-in automated emails that are fully customizable, like welcome emails, happy birthday discounts, or abandoned cart emails
Segmentation and personalization for customer groups
See real-life benchmarks based on real-time data from other brands in your industry
Pricing: Free to install. Additional packages are available.

Customer review:

5-star review by History Teachers Club for paid subscription option
Source: Shopify App Store

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