As Varun Kumar (from DigitalVK) said that Inbound Marketing can help you to establish as an Authority in your niche….But how would you gain authority….you could not snatch it ….you would have to create the opportunity…..& this will happen only when your customers become your promoter for the advices/solutions you had given them to solve their problems. This is the end goal of an inbound marketing plan to turn your happy customers into your promoters.

Four stages of an inbound marketing strategy are Attract, Convert, Close & Delight as mentioned by Hubspot. To attract people to your blog, website & social media…….optimize your content to be found easily by people when they go online. When you keep it real add value to your prospects life they would come back to you for more & to gain their interest you need to offer them some deliverables which they could access & save for further reference, what you would get in return by providing them access to your solutions is their mail ids…….when you get contact information of your prospects you turn them into leads…..all companies know how important it is to get fresh leads to run a successful business.

To close the leads at hand it is advisable to send personalized offers to them giving them options & offers to stay with you….when they decide to buy from you, oblige them with thank you mails & ask for reviews to turn them as your true supporters & fans.This completes the whole process of inbound marketing for you. And this process can go on & on as people always had problems which need solutions.

So to be shining star in your niche apply inbound marketing techniques along with the traditional marketing to your company while finding new leads for your company.