On Thursday, Tesla got people wondering with the abrupt suspension of sales of their cars. If you wanted to buy a car and pressed the buying button it directed you to a teaser page that looked like this:
Two days earlier, Elon Musk sorta announced that something will happen on Thursday at 2 pm. At first, people thought that the tweet was about his ongoing legal troubles, so he clarified later in a thread that the tweet was actually about Tesla.
Some Tesla news
— Elon Musk (@elonmusk) February 27, 2019
It wasn’t long before people started speculating what the announcement was going to be about.
WELL THEN. Tesla just paused all orders and now shows this on their site instead. I smell a Model S/X interior refresh, maybe? We shall see. #hype pic.twitter.com/aHVO2RytJ9
— Marques Brownlee (@MKBHD) February 28, 2019
Tesla CEO Elon Musk teases something mysterious happening on Thursday – Model Y unveiling? https://t.co/KyJDsfqpOq by @fredericlambert pic.twitter.com/5uqXNS9X0C
— Electrek.Co (@ElectrekCo) February 27, 2019
Some pages even made polls so the people can predict what’s going to happen.
POLL: Elon Musk's "#Tesla news" on Thursday at 2pm (PST) is related to …
— TESLARATI (@Teslarati) February 27, 2019
In the end, Tesla delivered on the 2016 promise that they’ll cut Model 3 price to US$35,000. Previous cheapest Model 3 was US$42,900. This price cut didn’t come without some consequences. In a statement, Musk announced that they’ll shift all sales online and close the majority of their stores.
The reaction
The news, expectedly, caused a spike in the number of mentions of Tesla which you can see in the graph below. Tesla was overall mentioned over 370 000 times with the number of impressions going up to 4.5 billion.
As you can see from the graph below, 50.8% of the mentions were from Twitter, followed by Web and, interestingly, Instagram.
Furthermore, Tesla caught interest and sparked the conversation all over the world. As expected, it was predominately discussed in the USA with the number of mentions going up to 211,542, followed by Spain (21,347), Italy (17,725), and Russia (17,679).
The new Model 3 was also discussed a lot, with the number of mentions reaching over 24,000. As you can see from the chart below, people had overall positive reactions to the new Tesla car. There was 61.9% of positive mentions and 38.1% negative mentions.
The moment you catch yourself considering a base Model 3 because it’s too good of a deal to pass up!
Both of our Nissan Leafs had less than 80 miles of range and cost $39,000+!#Tesla #LikeTesla #Model3 #ModelX #ModelS pic.twitter.com/uPB2bKCeEA— LikeTesla (@LikeTeslaKim) March 1, 2019
I’m so excited about what Tesla is doing. Analysts can’t model it. It’s never been done. A mass market. Direct to consumer. #EV car company. $35k for a sweet black Tesla model 3. Cant believe the day has come. Here is why… production continues to improve. $tsla pic.twitter.com/am7HTc6mWC
— Ross Gerber (@GerberKawasaki) March 1, 2019
From founding in 2004, Tesla’s goal was a mass market electric car. Today we bring the world’s best and safest car at the long awaited $35k price. Thk you to everyone who rooted for & supported us on this incredible journey. We’re just getting started https://t.co/RP1JnZRFRK
— Kimbal Musk (@kimbal) February 28, 2019
The news was covered by major news outlets such as BBC News, CNN, The New York Times, Reuters and many more.
In conclusion
Everything surrounding Tesla or its owner Elon Musk usually attracts a lot of attention of the online community and media and this announcement was not the exception. Also, the suspensions of the sales of the rest of their car lines added to the mystery of what’s going to happen next.
Were you a part of the group wondering in excitement what will be the next step for Tesla? Let us know.
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