2018-12-19 23:06
2018 was another exciting year to be a digital marketer bringing more change, innovation, and radically new ways of doing business and connecting with potential customers and building relati… Read More
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Bxt Visual Marketing Blog
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psychological marketing
nudge marketing
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ways nudge psychology
A blog dedicated to analysis of the latest and greatest trends in marketing, advertising, graphic design, psychology as well as general business and entrepreneurship. Join us and get involved.
2018-11-21 02:21
“Let’s just go with the crowd”. Such utterances are usually quite harmless and the by-product of deliberate lazy thinking. But many do not realize the unconscious affects c… Read More
2018-09-22 16:17
Public Relations is one of the vaguest and most misunderstood elements of the marketing and advertising industry. Silently, however, PR is one of the most powerful shapers of wide-scale publ… Read More
2018-08-15 22:21
This generation is embodied in the technology revolution. This acceleration occurred since the mid-19th century spiraling due to the indisputable laws of mathematics (Sheldarke 2013). Now ev… Read More
2018-06-18 20:02
Metathesiophobia is a term many will be unfamiliar with. It is a phobia… but not just any phobia. We use the label of Metathesiophobia to describe a person with a chronic fear of chan… Read More
2018-06-13 22:57
In this article, I want to explore how organizations can successfully position their market offering. In order to fully understand the concept, we will start with a definition of what m… Read More
2018-03-17 14:32
In our last two blogs, we’ve looked at what nudge psychology and nudge marketing is and how its applied by companies and corporations. This blog looks further into this and details way… Read More
2018-03-02 20:46
Psychological nudges guide and shape our behaviour unconsciously every day. We conduct most of our actions on autopilot oblivious to exposures of visual and psychological stimuli. In ma… Read More
2018-02-17 15:00
Marketing and psychology go hand in hand. Both require a strong understanding of people. Many corporations and political parties are highly aware of this. They employ psychologists to compli… Read More
2018-02-05 02:10
Social media is hard to ignore these days. From a marketing perspective its a goldmine. A direct route to the minds of customers with your brand message. But from a human perspective, social… Read More
2018-01-15 01:27
Content marketing is more than just about creating content. It’s about creating content that is of value to our target market. content which might create a relationship or eventually l… Read More
2017-12-29 18:18
Digital marketing is a rapidly changing arena. Staying up to date is difficult for all companies no matter their size. In 2018 digital marketing trends will shift towards increasing use of M… Read More
2017-12-25 20:16
1. Amazon h I like this ad mainly because its radically different from the usual stereotypical Christmas ads every year. Boy meets girl at Christmas and falls in love. Aldi gets Kevin carrot… Read More
2017-12-12 23:34
In today’s business climate, its easier than ever to reach new customers. So many mediums exist. Yet in the current, highly competitive business environment turning prospects into… Read More
2017-11-28 01:29
“This little secret will make you rich”. “Use this trick to triple your email open rate”. Clickbait is not a new phenomenon in online marketing circles. Its been arou… Read More
2017-11-16 01:28
They’re cool, fit, and unrelenting winners in the face of all adversary. With style and swagger, they face down failure on a daily basis and say not today. They call themselves Nike, b… Read More
2017-11-06 02:13
Storytelling should be at the centre of your marketing efforts. To understand why, let me tell you a story. It’s mid-afternoon on a warm summers day. The suns unforgiving ray… Read More
2017-10-26 23:16
The human race has come along way from the simplistic ways of the neanderthal man(and woman) to the innovative people we find ourselves today. Resultantly, its fair to say we live much safer… Read More
2017-10-17 00:24
We’re spending more and more time online. And it’s becoming increasingly difficult to escape advertising’s grip on our consciousness. Youtube, Facebook, Google, our favouri… Read More
2017-10-05 23:25
Ever since I was a kid, I’ve always enjoyed reading. I was never a full blown bookworm but I read sporadically throughout my childhood covering topics of interest such as sports biogra… Read More
2017-09-19 23:57
Should I Go To College? This is a question which rankles with many students today. When you finish school it seems the standard. You go to college, get your degree and then get a job in… Read More
2017-09-11 13:38
Entering any new market is a risk. Just because business is good in 1 country this doesn’t mean success automatically translates into another. This is especially relevant in retail. Th… Read More
2017-09-01 10:20
It’s that time of year again, when the little ones finally return to school. The days begin to get shorter and the realization dawns that summer is officially over. Increasingly, money… Read More
2017-08-20 00:52
It’s no secret that marketing is rooted in psychology. A failure to know, understand and place yourself in the shoes of your customers prevents you from acquiring new ones. It also con… Read More
2017-08-15 11:34
We can no longer ignore it. We’re now living in the digital age! And its impossible not to notice one little symbol which has become a firm part of our online vocabulary. I’m tal… Read More
2017-08-01 21:34
Starting a business sounds great in theory. You’ll be your own boss, work flexible hours and reap the financial and spiritual rewards of living life on your own terms. This is not the… Read More
2017-07-25 00:55
Propaganda is always an incendiary subject. And rightly so! But pepper in the words Marketing, Public Relations (PR) and Advertising and suddenly you’ve a cocktail to inflame even… Read More
2017-07-16 21:10
Instagram has become a critical social media marketing tool for businesses. According to eMarketer, 48% of brands in 2016 had an Instagram profile which is expected to jump up to 70% by the… Read More
2017-07-09 15:40
Email Marketing can be one of the most effective mediums for digital marketers. Despite a relatively low open rate, email marketing is a very attractive way to promote your business or produ… Read More
2017-07-01 00:01
Recently I’ve been conducting marketing research on the Millennial generation and young people in general. While a recently turned 26-year-old, I’m considered a Millennial… Read More
2017-06-24 23:46
You arrive at the exhibition. With the excitement of a kid at Christmas, you set up your company’s stall. Everything is going to plan. But then you look around at all the competing exh… Read More
2017-06-21 00:23
It’s a question which fills UFC and boxing stars alike with as much anger as envy. But it must be asked. Why is Conor MC Gregor so wildly popular? Hot on the announcement of his… Read More
2017-06-12 23:49
Close your eyes and strap on your headset, Virtual Reality(VR) is here. We’re now edging towards a future where most of our interaction will be carried out behind the comfort of a VR h… Read More
2017-06-03 14:13
Jeremy Corbyn is the name on everyone’s lips as the British General election approaches. Attracting as many haters as followers, Jeremy is strongly evoking people’s passionate si… Read More
2017-05-30 00:29
Ambition stirs up negative impressions sometimes. Instantaneously we envision a cut throat young executive with a hanker for abusing and screwing as many people as possible to climb the corp… Read More
2017-05-23 19:23
Last week, we spoke about getting your business started on Facebook. This week I’d like to delve deeper into this issue and document ways to make Facebook work for your busin… Read More
2017-05-16 00:14
The post How to Start Marketing Your Business on Facebook appeared first on BXT Visual Marketing Read More
2017-05-10 18:35
With the sun kissing our necks, we can feel Summer is just around the corner again. Summer is one of the most profitable periods of the year for any business. An upsurge in weather leads to… Read More
2017-05-02 13:22
Marketing gets a bad rep sometimes. Many view the advertising industry as exploitative, manipulative, and dangerous. When I explain to people my role in marketing and advertising, they often… Read More
2017-04-18 14:23
Rebranding can be a tricky issue for any business. It takes years building and marketing a brand which makes letting go incredibly difficult. But the challenge to all brands lies in staying… Read More
2017-04-11 00:24
Attempting to continually construct new ideas and themes for easter advertising campaigns can be both challenging and mentally exhausting. But like kids, customers have a penchant for novelt… Read More
2017-04-03 15:09
Easter is just around the corner meaning it’s time to start discussing promotion and advertising methods again. How does your business plan to increase revenue during this year? Easter… Read More
2017-03-27 13:46
When it comes to the retail sector, visual marketing plays a pivotal role in brand identity, attracting new customers, and driving sales. We judge a product by how it looks and its visual ap… Read More
2017-03-19 23:14
Now, more than ever, the world is awash with hundreds of different products to choose from. As consumers, we’re spoilt for choice. But in this day and age, the best marketing in… Read More
2017-03-13 01:54
We all need inspiration and motivation in life whether you’re a fledgling entrepreneur, an aspiring professional or a person merely seeking to grow and improve. When considering books… Read More
2017-03-05 23:46
Every day, our unconscious mind dictates our action. As customers, we make unconscious purchase decisions guided by emotion, intuition and gut feeling. In marketing, these purchase decisions… Read More
2017-02-27 01:26
In Ireland, many SME’s find the online world both intimidating and frightening. Visions of information overload, lines of code, and online trolls flood their senses stalling action. It… Read More
2017-02-17 01:15
In 2007, the recession conquered Irish and UK shores, sending many consumers scrambling for cover, hoarding the little they had left. Jobs were lost, wages cut and basic necessities like the… Read More
2017-02-12 19:55
Welcome to the visual marketing age. Visual marketing is key to developing an effective marketing strategy generating more leads, better brand visibility and an ultimate surge in sales. Con… Read More
2017-02-03 02:41
The biggest trend in marketing today isn’t technology based but rather people based. Corporate Social Responsibility (C.S.R) is no longer just an idle pipe dream for customers but a he… Read More
2017-01-26 23:47
The veil of perfection. Oh, how you protect us. Keeping us safe from others negative judgements. So often, we like to present ourselves as distinctly inhuman. We don't make mistakes. Our wor… Read More
2017-01-22 18:15
It’s scary. It’s time-consuming and it's difficult. But it’s worth it. The suggestion of blogging alone sends a shiver down the spine of many business owners. In fact, ther… Read More
2017-01-19 01:31
If there's a definitive way of blowing your chances of S-E-X, it's probably talking about S-E-O. Your not alone if Search Engine Optimisation doesn't set your blood flowing or heart racing… Read More
2017-01-12 01:12
As we gently delve deeper into 2017, it becomes alarmingly apparent the holidays are over and its time to put our nose to the grindstone once again. Now sets in the cold reality of January f… Read More
2017-01-05 16:41
2016 was one hell of a roller coaster for me. It involved a steep learning curve followed by a dramatic dive into the world of code, graphic design and more. All this was necessary to create… Read More
2016-12-28 22:54
Tic tock, tic tock, time just gushes by so quickly these days. Let’s face it, we live in a fast-paced world where time is money and sadly we just don’t have enough of either. In… Read More
2016-12-28 00:05
It was only yesterday, I was walking through the streets of Tralee, Co.Kerry and i noticed the town was vibrant with festive energy and atmosphere. Despite it being St.Stephens Day, I noneth… Read More
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