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Your piggy bank will give you a big hug To outsource or not to outsource, that is the question—and it’s a question many business owners and entrepreneurs ask themselves when it comes to content marketing. Is it wiser to keep it in-house, or is it better to trust an outside agency? The answer is never a simple one since there are pros and cons on both sides, but if we look at the bottom line, the clear winner is to outsource those marketing efforts. Once that’s considered, all of the other benefits fall into place. All alone in a big world When a company first begins, the CEO may take it upon him or herself to take on content marketing responsibilities as a way of saving money. As the business grows, though, there’s a wrestling match between managing the business vs. managing the content. Remember, in today’s digital age, content needs to be updated on a weekly and sometimes daily basis so your brand can stay relevant in the SEO world. There is not enough time in the day to do this and manage the business. Headaches and frustration will follow, and content will inevitably loose. Birth of a department At this point, a department is born. Most in-house marketing departments are never just one person. Instead, it’s at least 2 – 3 professional working on several projects simultaneously — including long-term strategies while creating regular blog content, engaging with clients, and managing a variety of social media accounts. To look at it another way, that’s three full-time salaries plus benefits plus a departmental budget plus training as technology advances. It’s a monumental cost in both money and time. Strengthening strategy while saving money Through outsourcing, though, there is a team of marketing experts at your fingertips for significantly less dollars. An outside agency is able to be a partner in developing a strategy and following through on that strategy faster, better, and cheaper. These agencies have relationships with professionals who possess the skills needed in-house: quality writers, editors, social media experts, and technology and platforms that can get the content out into the marketplace. Inevitably, content marketing strategy strengthens with the use of an outside agency. Time is on your side Once the decision is made to outsource content marketing, other benefits begin to appear. First and foremost, of course, money is saved. Next comes time. With an outside agency on your side, time doesn’t need to be allocated to writing, editing, proofreading, and posting, vetting and hiring temp workers for special projects, and/or training to keep in-house employees up-to-date on new marketing strategies. Instead, time can be devoted to the reasons you began a business in the first place—actually running the business, meeting with investors and clients, strategizing, staying enthused, and making a profit. Leave it to the pros by working through the con The content marketing world is always changing—and it’s changing rapidly. All too often, it becomes overwhelming and difficult to stay up-to-date with new platforms and new technologies and to stay ahead of the marketing curve. Unless, of course, you’re dealing with a content marketing agency whose responsibility it is to stay immersed in all things content-related. When deciding to outsource content marketing, it can and should be the start of a beautiful relationship. That means meeting with the outside firm to strategize and develop a clear understanding of your vision and of your brand. This little piggy . . . At ContentBacon, our team of writers and editors create content on your behalf and then distribute it throughout your specific online footprint. You might say that rolling around in content makes us happier than a pig in . . . Well, you get the idea. If you would like to outsource with us, we would love to hear from you. Call ContentBacon at 1.800.748.5805 or complete our online form.