By now, I bet you are tired of reading about Facebook for your business. Every guide out there imaginable is available. The official guide to facebook; step by step guide to Facebook Advertising. While many of these have good and helpful information, unless you are really running these type of advertising campaigns, it is TMI!

You may be also thinking that you have used Facebook, and had no success. Well, Facebook is more than running your page, which alone takes time and effort. Having an effective page, and building followers and interest means posting daily. This means you need time and some creativity. Having a page is required if you are going to advertise. Advertising on Facebook just ads another level of required time and creativity. In addition you will need marketing and social media experience. Is it any wonder many are not finding success?

First of all, Facebook Advertising is not much different than any other type of advertising. One big exception, the platform is meant for any user to conduct their own advertising. The actual set-up anyway. Because you may know how to use the platform, does not necessarily mean you know how to advertise.

Now that is out of way, let me ask you, how much are you spending on Facebook Advertising? You should be dedicating at least 50% of your budget to this platform, if not more.

Why you ask? Well one simple basic reason: YOU CANNOT FIND A CHEAPER WAY TO ADVERTISE FOR THE NUMBER OF PEOPLE YOU ARE ABLE TO REACH. Most advertising if done right is effective, so why not use the platform that brings about the lowest cost per lead? It is much cheaper than TV advertising and Direct Mail.

Guess what Facebook Advertising also does for you?  It builds followers for your page, which allows you to focus on posting content for your audience.

As mentioned earlier, unless you have some experience in advertising, coming up with good content takes experience and much trial and error and analysis. Overall, it makes more sense to hire an agency for your facebook advertising. This will in the long run save you time and money. Make sure you pick an agency that has been doing Facebook advertising for at least a year, has experience in leads ads, and can produce videos for your business. Why video? Well, video and live video results in higher engagement as compared to images, and links. Link posts actually result in 76% less engagement than video.

Now that you know video is the most effective tool for engagement, the percentage of marketers using video is only 4.6%

I found this percentage rather puzzling. Either advertising agencies are not being used, or they do not have video capability. Maybe they just lack in creativity. Please make sure this is a priority if your company wants to explore Facebook Advertising.

While we would love if you would consider Focus for Facebook Advertising, we just hope this convinces you to dedicate at least 50% or your budget to Facebook. Video Lead Ads are your best bang for the buck. Our clients are having success with these leads, and if you want to see some of our video samples, just visit our products and services page at Focusleads.com.  We couple our leads with our proprietary phone tool, Focus Spark.