What is it:
Marketing automation is the utilization of a software to efficiently send out Marketing content. Content can range anywhere between emails to prospects all the way to a social media post to all your marketing outlets.
Why you should care:
The life of a marketer is simplified with the addition of a Marketing Automation Tool. Marketers can now schedule the repetitive posts far in advance to make time for other things later down the line. Some of the marketing automation tools can be integrated with CRM tools and with your website as well.
How will it help:
- Creates an efficient workflow
- Increase in the personalization of message production (lead nurturing)
- Plan and execute thorough marketing campaigns
- Provides measurement and engagement analytics
Pricing:
Marketing automation tools can range anywhere between $1,100 – $50,000 per year. Price will depend upon the extensiveness of your marketing scope and the features of the tool you utilize. Another factor to think about when choosing a marketing automation tool is if it’s a “best of breed” (good at just one thing) or “fully integrated” (has a broad range of capabilities).
Questions to ask when looking for a marketing automation tool:
- Are there any guarantees? – investigate to see if what you need the tool to do is backed by some guarantee
- Will it work with what I’ve got in place? – find out if the marketing automation tool integrates with the tools and apps your company is already utilizing
- What’s the payment plan? – determine if the service is a onetime fee, monthly fee, or a pay per action service
Should you utilize a marketing automation tool? More than likely, yes. Don’t continue to overwork yourself as a marketer. Search for the best marketing automation tool for your business today and begin to work more efficiently!
