Most assume that a company is doing financially well simply because they’re airing a commercial on television multiple times a day. Many believe that it’s a sure-fire answer to how to sell more cars. Contrary to widespread belief, these commercials don’t ALWAYS pay off. These TV ads only pay off when you combine a ‘hitting’ creative/message that airs at the right time with a couple of other factors. Let’s break down some of the Pros and cons of automotive TV advertising by hitting on topics like the TV viewership, target audience, the price associated with TV ads, and more.

If you believe that your dealership has a large inventory, great sales staff, an awesome call center, and an even better deal to drive customers into your dealership, then a TV ad may be the preferred marketing medium for you. Even though this is the costliest of mediums, it has still proven to function well for dealerships nationwide.