If you are wondering how to increase Conversion Rate for your online store, then you have come to the right place. This article will take you through simple yet highly effective ways to increase conversion rate for your online store. But first lets understand what is a good conversion rate.

How to Increase Conversion rate? What is a Good Conversion rate? 

What’s a good number for a conversion rate? Industry leaders, the top 10%, convert around 11% or higher from their landing pages. There is however a significant difference in the top 10% and the top 25%. The top 25% convert only around 5-6%.

A conversion event doesn’t always mean that a sale has happened. It can also be things like customers requesting information on your product. In fact any desired action on your webpage by a visitor can be counted as a conversion event which in turn affects your conversion rate. However this action is defined by you and that is what is most important.

How to handle bad reviews  

Reviews and ratings software is playing major role in conversion rate so you should know how to handle bad reviews. visit:- https://avejana.com/bad-reviews/

You have to focus on the action that a visitor takes and look to improve your website’s overall performance. You have to take a systematic approach in doing so. The aim of Conversion rate optimization is to help you make the most out of traffic that your site is already getting.

Here are Some quick thoughts on how to increase conversion rate:

1. Awesome product content and images: One of the most important tips on how to increase conversion rate is good quality product content and images. If you have great images of your product on display, many customers are instantly won over. The descriptions you provide for your products is critical too. Product descriptions should not be too long and not too short either. Another great way to make your product all the more awesome is to make good quality videos of the product. In fact you can encourage your users to make videos of your products and post them online. User Generated Content is pretty much free if you play your cards right. Besides great content it goes without saying that nothing beats an awesome product.
2. Get more Product reviews: More than 90% of online shoppers read product reviews before buying online. Product reviews drive sales. Period! Surprisingly there are still many eCommerce stores that do not use product reviews as much as they should. They find it too cumbersome to ask customers to share their reviews. This is where a power Review Generation Engine like AveJana comes into play. AveJana can help an eCommerce store generate tons of product reviews by automating the entire review generation process. It can help an eCommerce store drastically improve its conversion rate. Another advantage of AveJana is that it is the eCommerce store that the Reviews and other User Generate Content so generated. If however you are worried about bad reviews, then don’t be. Here is an awesome article on how to handle bad reviews.  Whats more is that with AveJana you can also Embed Facebook reviews to your website easily.
3. Never lose sight of the CTA buttons: The Call To Action buttons on your website should never leave the visitors line of sight. Imagine how annoying it is when you are in a big store and you can’t find the cash register. That is how your customer will feel if the CTA buttons are not easily accessible. Always try to ensure a smooth, quick shopping experience. Flamboyance is not the answer here, you can even go with something really simple as long as it remains in the visitors’ line of sight. It is no doubt one of the most important considerations when working on how to increase conversion rate.
4. Do away with shipping costs: You can increase your conversion rate very easily by offering free shipping to your customers. More than 50% of the largest eCommerce merchants offer free shipping. What does that tell you? Yes, that it is a critical aspect to take care of if you are looking at how to increase conversion rate for your store. In fact industry giants like Amazon have seen immense surge in the conversion rate after they did away with shipping costs. Close to half of all your customers will be lost if they come to the checkout pages and find there is a shipping cost. If you don’t afford to get rid of the costs for shipping, make sure that the customer always sees these costs before they move to the checkout pages.
5. Use Split Testing: Use split testing to find out what works to help increase conversion rate. Split testing can use headlines, page layouts, videos or alternative media, the placement of CTA buttons and page navigation. Split testing can be done for any viable metric that has the potential to drive sales such as value proposition. This strategy of testing has worked wonders for a lot of businesses. If your store is catering to a wide range of customers, you have to use split testing techniques to boost conversion rate. Split testing tools are easily available and are also not expensive so don’t hesitate to do it for multiple metrics.
6. Let your customers flow into the sales funnel: A conversion can easily meet its demise if you keep asking for the customer’s money. Offer useful information that can easily turn a visitor to a conversion and eventually into a sale. Build awareness of your product by offering demos and trials if and when possible. Conversion rate can increase drastically if your sales funnel is optimized. Give your customer a compelling reason to sign up to your service or receive updates from you about your products. Building a good relationship with a prospective buyer will surely help increase conversion rate.
7. Always display contact and support information: You should always be available for customer queries and support. Sites that don’t display contact information properly have lower conversion rate. You can start interacting with visitors from the moment they land on your site. Customers will mostly buy from a seller they trust. Building this trust means being transparent and being keen to help a customer in every way possible. Good customer support will definitely help increase conversion rate.
8. Keep your landing page clean: You want your visitors to focus on the action you want them to take. Cluttering up your landing pages with images will not do that. Get rid of the menus on your landing pages and do away with any images or information that is not about the product. If you are asking for customer information then keep it as basic as is possible. You don’t want your customers leaving midway because the signup process is too long. Use action verbs in the right places to communicate ideas to your visitors rather than long write-ups.

Conclusion:

How to increase conversion rate for an eCommerce store is not rocket science. However, it is also not something to be taken lightly. If you are intimate with your product and care about your customers then your conversion rate will definitely improve over time. Having a great product is also a BIG, BIG help but there are still a lot of simple and relatively free things you can do to increase conversion rate.

The post How to increase conversion rate Through reviews and ratings ???? appeared first on aveJana.