Generate leads for Ecommerce website without breaking a sweat.

Lead generation for an eCommerce website is the life-line of the business. Creative ways to generate leads should always be the focus of any marketing strategy for an eCommerce website.

The competition for customers out there is tough. As you try to generate leads for your eCommerce website, your ability to turn leads into sales will also be tested. The customer has unlimited choice so why should he consider buying from you? What do you have on offer that is better than others out there? You will need to answer all these questions if you want to convert the leads.

Get creative with your lead generation strategy. In this post I identify the top 5 ways to generate leads for an eCommerce website. Try them you and let me know more about your experience.

Get behind every lead

One tested method to generate leads for an eCommerce website is to get behind the source of every lead. If you are able to find out where your leads are coming from, the battle is already half won. Find out which campaigns are working well for you and why. This will help you gain many valuable insights into lead generation. There are a lot of different software out there that help you track the minutest movement of your customers. Kissmetrics is one such SaaS software. It will help you understand where your customers are coming from and what they are doing on your site.

If you don’t want to spend just as yet then try Hubspot’s free marketing lead software plan. When a customer fills any form on your website, including his address form, this software will tell you all the historical visits of the customer, including which pages he went to etc. I found this to be a great tool.

Once you know where your customers are coming from, you can then focus on those areas.

Track every aspect of the Marketing Plan and Diversify

It is also important to track every aspect of your marketing plan. Find out what strategies work the best and where. Go on to combining the successful campaigns into a stronger lead campaign. While working to generate leads, don’t rely on only one source for your leads. Try to diversify to two or three different sources because both social sites such as Facebook etc and search engines frequently change their algorithms. You don’t want to be caught in a situation where all your traffic suddenly drops one day.

Once you have leads, remember that each lead is important.

Focus on what works not on what doesn’t

There are hundreds of ways to generate leads for eCommerce website. I have personally tried countless strategies and still don’t know why some things work well and some don’t. Don’t waste your time trying to find out the reasons why. Focus on what works for you and move ahead with that.

One of the best ways to save time and money both is to try many things on a small scale. Find out what works best for you and then deploy that on a larger scale.

Pay attention to your Reviews

Reviews are without a doubt a great way to generate leads for eCommerce website. Reviews can easily turn an ordinary visitors on the website in to a solid lead first and into a customer. Showcasing reviews from customers in the right places can have a real positive impact on your eCommerce marketing strategy.

Reviews are a great way to boost leads. Research shows that more globally more than 90% of shoppers read reviews before buying online. If they cannot make a decision easily, they turn to reviews for more information and confidence. As many as 80% of the customers who can’t make up their mind rely on reviews from other customers to make their decision.

Here, the use of customer review management software like aveJana can work wonders. It is also easy to use and helps you collect all your reviews in to a single place. With its signature Inmail Form Technology and 3SEO, it not only gets more reviews for your business but also helps drive more traffic to your website.

Global eCommerce giants rely heavily on reviews to establish themselves as a reliable source to shop from.

Get Live Chat on your website

I have found Live chat to be one of the best lead generation and conversion tools. Sometimes a customer has one or two nagging questions because of which they do not end up buying from you. But if you have a chat option Live, then that gives the visitors with a serious intent to buy and ability to ask all their questions and move ahead with buying. We use Tawk.to quite effectively at aveJana. For us it has been an amazing lead generation as well as conversion tool. The best part is that it is completely free. It will charge you only if you want to employ their chat service agents (as in human agents), but is otherwise free.

For us out of every 100 leads we get, almost 60% of them chat with us first. Try it you on your website. See how much it helps.

Make customer service a key focus area

To consistently generate leads for your eCommerce website, your customer service needs to be top notch. Make your prospective customers feel welcome and treat them like you would treat your best customer. When they say a website provides ‘exceptional service’ remember the word ‘exception’ is a part of this phrase. Try to provide as many exceptions to your customers’ needs as possible. Go over and beyond what you would normally do. That will create the ‘Aha’ factor for the customers and give a strong boost of word of mouth marketing to your business.  Satisfied customers always spread the word and recommend a good business to their family and friends.

Make customers happy and they will surely give you good leads. This is one of the best ways to generate leads for an eCommerce website. It is also an organic way of generating leads. Most companies struggle with customer service as they don’t prioritize it and fall back too much on written policies. By targeting this weakness of theirs, you can target their customers.

Collect those customer emails

Whether they are emails of already existing customers or new customers, you need to go after emails. The first question to answer here is, why should I give you my email? The customer will not always have the time or the willingness to share their email address with you. So how then do you convince them to do so?

Well, there are many ways to get customers to give up their information. One way is to provide offers in return for their email ids. A lot businesses are able to generate leads for ecommerce websites using this strategy. Pop-ups are also a great way to implement this strategy. Pop-ups can also help you engage your customer easily. Use pop ups to inform your customers of special sales and coupons that you have saved up just for them. Offer deals for email signups and don’t offer the same deal for people who don’t offer up their email addresses. This will dramatically boost the collection of emails which is a vital factor in lead generation and retention.

Conclusion

The tricks to generate leads for ecommerce website are all simple. Diligence is an important factor for any ecommerce business. The business has to be persistent without being overly enthusiastic. Some businesses make the mistake of trying to overpower their customers with information bombardment. This doesn’t work anymore, let’s be very clear about that. Lead generation is dynamic and exciting as there is a lot of room to experiment. It is easy to be creative with leads and usually fresh ideas work better than old ideas that have been used and overused. Always remember that the customer is king, make them feel like they are as much as you can; your business can never fail.

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