Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display advertising.
Dentsu Data Labs and Adverty Report, Non-intrusive In-game Ads are Favored More by Mobile Users
Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display advertising.
