AI’s promise doesn’t solely lie in its ability to increase business efficiency, but also in its ability to bridge the gap between businesses and consumers. AI-enhanced communications allow for increased personalization and condensation of information, fortifying customer trust and the customer experience, says, Rob Krugman, Chief Digital Officer, Broadridge.
How Companies Can Use AI to Give Customer Communications A Personal TouchÂ
AI’s promise doesn’t solely lie in its ability to increase business efficiency, but also in its ability to bridge the gap between businesses and consumers. AI-enhanced communications allow for increased personalization and condensation of information, fortifying customer trust and the customer experience, says, Rob Krugman, Chief Digital Officer, Broadridge.