Achieving marketing success during the holidays is a major challenge for most brands. To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity.
Email Marketing for the Holiday Season
Achieving marketing success during the holidays is a major challenge for most brands. To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity.