Audio and digital advertising strategies don’t have to be mutually exclusive. In fact, a collaborative strategy that combines the two can produce higher ROI and deliver a broader reach, says, Buck Robinson, Partner and Chief Radio Strategist,The Media Manager
Stronger Together: Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign
Audio and digital advertising strategies don’t have to be mutually exclusive. In fact, a collaborative strategy that combines the two can produce higher ROI and deliver a broader reach, says, Buck Robinson, Partner and Chief Radio Strategist,The Media Manager